Search Results - "Komarova, Yuliya"

Understanding Generation Y and their use of social media: a review and research agenda by Bolton, Ruth N, Parasuraman, A, Hoefnagels, Ankie, Migchels, Nanne, Kabadayi, Sertan, Gruber, Thorsten, Komarova Loureiro, Yuliya, Solnet, David

“…Purpose - The purpose of this paper is to review what we know - and don't know - about Generation Y's use of social media and to assess the implications for…”
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Guest editorial: Multi-stakeholder engagement and responsible business by Kabadayi, Sertan, Komarova, Yuliya, Kandampully, Jay

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Non-invasive EEG-based BCI spellers from the beginning to today: a mini-review by Maslova, Olga, Komarova, Yuliya, Shusharina, Natalia, Kolsanov, Alexander, Zakharov, Alexander, Garina, Evgenia, Pyatin, Vasiliy

“…The defeat of the central motor neuron leads to the motor disorders. Patients lose the ability to control voluntary muscles, for example, of the upper limbs,…”
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Exploring customer engagement tensions when pursuing responsible business practices by Gallan, Andrew S., Hildebrand, Diogo, Komarova, Yuliya, Rubin, Dan, Shay, Ronen

“…PurposeDesigning and developing responsible business practices can create various tensions for service organizations. The purpose of this research is to…”
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Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy by Ozanne, Lucie K., Stornelli, Jason, Luchs, Michael G., Mick, David Glen, Bayuk, Julia, Birau, Mia, Chugani, Sunaina, Fransen, Marieke L., Herziger, Atar, Komarova, Yuliya, Minton, Elizabeth A., Reshadi, Farnoush, Sullivan-Mort, Gillian, Trujillo, Carlos, Bae, Hyeyoon, Kaur, Tavleen, Zuniga, Miguel

“…Contemporary consumers, societies, and ecologies face many challenges to well-being. Consumer researchers have responded with new attention to what engenders…”
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Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs by Carnevale, Marina, Loureiro, Yuliya Komarova, Kabadayi, Sertan

“…Abstract Consumers often perceive products and services as risky. As a result, they might perceive the same products as less valuable. While past research has…”
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Who needs a reason to indulge? Happiness following reason-based indulgent consumption by Petersen, Francine Espinoza, Dretsch, Heather Johnson, Komarova Loureiro, Yuliya

“…While consumers and marketers perpetuate the lay theory that indulging with a reason is more pleasurable and makes everyone happier, this research identifies a…”
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Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies by Komarova Loureiro, Yuliya, Haws, Kelly L., Bearden, William O.

“…Consumers feeling wronged in the marketplace can respond in a variety of ways both morally appropriate and morally inappropriate. We focus on specific…”
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Competition against common sense: Insights on peer-to-peer lending as a tool to allay financial exclusion by Komarova Loureiro, Yuliya, Gonzalez, Laura

“…Purpose – The purpose of this paper is to provide insights into peer-to-peer (P2P) lending which has served as one important tool to mitigate financial…”
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Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy by Buoye, Alexander, Komarova Loureiro, Yuliya, Kabadayi, Sertan, Nejad, Mohammad G, Keiningham, Timothy L, Aksoy, Lerzan, Allsopp, Jason

“…Purpose – The satisfaction and loyalty research argues that customer satisfaction is an antecedent to share of wallet (SOW). The double jeopardy view, however,…”
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The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being by Loureiro, Yuliya Komarova, Bayuk, Julia, Tignor, Stefanie M., Nenkov, Gergana Y., Baskentli, Sara, Webb, Dave

“…This research delineates and critically examines extant empirical research on marketplace morality within the context of transformative consumer research. The…”
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When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans by Gonzalez, Laura, Loureiro, Yuliya Komarova

“…This paper examines the effects of lender and borrower personal characteristics (perceived attractiveness, age and gender) on online peer-to-peer lending…”
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Conceptualizing the multiple dimensions of consumer financial vulnerability by O'Connor, Genevieve E., Newmeyer, Casey E., Wong, Nancy Yee Ching, Bayuk, Julia B., Cook, Laurel A., Komarova, Yuliya, Loibl, Cazilla, Lin Ong, L., Warmath, Dee

“…Though the majority of Americans report they are financially stable, they do not have sufficient savings to handle an unplanned emergency. There appears to be…”
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Aquaporin-4 as the Main Element of the Glymphatic System for Clearance of Abnormal Proteins and Prevention of Neurodegeneration: A Review by Shirolapov, Igor, Zakharov, Alexander, Gochhait, Saikat, Pyatin, Vasiliy, Sergeeva, Mariya, Romanchuk, Natalia, Komarova, Yuliya, Kalinin, Vladimir, Pavlova, Olga, Khivintseva, Elena

“…Background: In the last decade, the concept of the Glymphatic system as a complexly organized perivascular transport has been formed, it “connects” the…”
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Positive Affect and Malleable Mental Accounting: An Investigation of the Role of Positive Affect in Flexible Expense Categorization and Spending by Loureiro, Yuliya Komarova, Haws, Kelly L.

“…ABSTRACT The present research examines the impact of positive affect on mental accounting and the underlying mechanisms. The authors find that individuals in a…”
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Customer Value Creation in Multichannel Systems: The Interactive Effect of Integration Quality and Multichannel Complexity by Kabadayi, Sertan, Loureiro, Yuliya Komarova, Carnevale, Marina

“…Abstract This research examines factors that influence consumer perceptions of value created by a multichannel system of service delivery. The literature…”
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Research of Academic Motivation at the Stage of Forming a Threshold Level of Mastering Competences by Eremicheva, Oksana Y, Yudin, Vladimir V, Sheptukhina, Inna I, Zyryanova, Natalia I, Shevchenko, Valery Y, Komarova, Yuliya G, Simonova, Marina V

“…The relevance of the researched problem is caused by the society requirement to form and implement educational and creative potential of a student as a…”
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Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising by CRAIG, ADAM W., LOUREIRO, YULIYA KOMAROVA, WOOD, STACY, VENDEMIA, JENNIFER M.C.

“…When viewing advertisements, consumers must decide what to believe and what is meant to deceive. Accordingly, much behavioral research has explored strategies…”
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The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being by Loureiro, Yuliya Komarova, Bayuk, Julia, Tignor, Stefanie M, Nenkov, Gergana Y, Baskentli, Sara, Webb, Dave

“…This research delineates and critically examines extant empirical research on marketplace morality within the context of transformative consumer research. The…”
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Transforming Business Education through Social Innovation: from Exalting Heroes to Engaging our Humanity by Aksoy, Lerzan, Jazaieri, Hooria, Loureiro, Yuliya Komarova, Milligan, Katherine, Nesteruk, Jeffrey, Sisodia, Raj

“…Our world is faced with complex challenges that include poverty, hunger, lack of education, gender inequality, sustainability, and climate change. These issues…”
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