Search Results - "Ko Kim, Kwangmi"
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Twitter data collecting tool with rule‐based filtering and analysis module
Published in International journal of Web information systems (23-08-2013)“…Purpose - It is difficult to build our own social data set because data in social media is generally too vast and noisy. The aim of this study is to specify…”
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Journal Article -
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The Construction of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements
Published in Sex roles (01-09-2013)“…The increasing global popularity of men’s lifestyle magazines offers a unique opportunity to study how advertising constructs masculinity across cultures. This…”
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The globalisation of the Korean advertising industry: dependency or hybridity? [Paper presented at the International Symposium 'The Globalisation of Advertising in Asia: The Impact on Media' (2008: University of Melbourne).]
Published in Media international Australia incorporating Culture & policy (01-11-2009)“…This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations…”
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Sentiment analysis on social media using morphological sentence pattern model
Published in 2017 IEEE 15th International Conference on Software Engineering Research, Management and Applications (SERA) (01-06-2017)“…Social media became popular than ever as people are willing to share their emotions and opinions or to participate in social networking. Accordingly, the…”
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Conference Proceeding -
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Research on advertising in Asia: a critical analysis of the articles published in major advertising and communication journals, 1990-2009
Published in Asian journal of communication (01-06-2010)“…This study content-analyzed scholarly articles on advertising in Asia published in four major journals in advertising and communication from 1990 to 2009…”
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Journal Article -
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The Globalisation of the Korean Advertising Industry: Dependency or Hybridity?
Published in Media international Australia incorporating Culture & policy (01-11-2009)“…This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations…”
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Journal Article -
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It's All About Trade: United States Press Coverage of Cigarette Export Talks and Policy
Published in Mass communication & society (01-02-2003)“…This study focuses on United States press coverage of U.S. cigarette exports to Taiwan and Korea and examines whether there was congruence between U.S. foreign…”
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The globalisation of advertising in Asia: the impact on media
Published in Media international Australia incorporating Culture & policy (01-11-2009)Get full text
Journal Article -
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Spreading the Net: The Consolidation Process of Large Transnational Advertising Agencies in the 1980s and early 1990s
Published in International journal of advertising (01-01-1995)“…This article examines the recent ongoing consolidation processes of mega-agencies on the global level and the structure of the international advertising…”
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The globalization of the Korean advertising industry: History of early penetration of TNAAS and their effects on Korean society
Published 01-01-1994“…The international debates concerning cultural sovereignty and domination over national communication systems reflect the growing importance of communications…”
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Dissertation