Search Results - "Košičiarová, Ingrida"
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The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age
Published in Innovative marketing (07-08-2020)“…Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a…”
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Changes in consumer behaviour in the food market in a crisis
Published in Potravinarstvo (25-07-2023)“…This article deals with changes in consumer behavior in the food market during a crisis. A crisis can be described as a pandemic during the COVID-19 pandemic,…”
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Socioeconomic Relations of Food Waste in Selected European Countries
Published in Economies (01-06-2022)“…The present paper deals with the issue of food waste in selected European countries, in which we have tried to analyze the socioeconomic rations. The main aim…”
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Is Corporate Social Responsibility Considered a Marketing Tool? Case Study from Customers' Point of View in the Slovak Food Market
Published in Foods (20-07-2023)“…The paper aims at the question of using Corporate Social Responsibility (CSR) activities as a marketing tool from the customers' perspective in the Slovak food…”
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Vegetarian and Vegan Private Label Products as a Challenging Trend in Addressing the Customers Within Sustainable Food Consumption—A Case Study of Slovakia
Published in Frontiers in sustainable food systems (04-04-2022)“…The meat consumption at the current level is highly unsustainable. Because of the problems that meat production causes to the environment, it is considered as…”
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The consumer behavior of Slovak millennials in the segment of milk and dairy products within private labels
Published in Potravinarstvo (28-09-2020)“…Despite the fact that the dairy industry has an important position in the food industry (with an 18% share in its total production and sales), dairy businesses…”
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Consumption trends of milk and dairy products in Slovakia and its comparison with other V4 countries
Published in Innovative marketing (12-08-2021)“…Milk consumption is a very important part of consumers’ daily diet due to its positive health effect. The purpose of the paper is to evaluate the market of…”
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Key factors affecting consumption of meat and meat products from perspective of Slovak consumers
Published in Potravinarstvo (28-12-2019)“…Nowadays, meat and meat products are considered as a part of the daily diet of most people. Therefore, it is necessary to deal with meat and meat products and…”
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Slovak consumers´ perception of bakery products and their offer in retails
Published in Potravinarstvo (2020)“…Bakery products represents an important part of the diet and have an irreplaceable role in the proportion of nutrients, but their popularity in the diet of…”
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The impact of inappropriate food advertising on consumer behavior
Published in Potravinarstvo (28-12-2019)“…The impact of food advertising on consumer behavior is a matter of concern to psychologists, marketers, economists and the general public alike. It is well…”
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Consumers´ awareness of food safety
Published in Potravinarstvo (2019)“…Eating food is one of the most important needs of every person, so their safety and quality should be crucial for everyone. People expect, that food they eat…”
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Rational and irrational behavior of Slovak consumers in the private label market
Published in Potravinarstvo (28-06-2020)“…Rational and irrational consumer behavior has already been the subject of several studies. Although their attention was mostly focused on traditional brands,…”
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Attention analysis of honey jar labels using eye-tracking techniques
Published in Potravinarstvo (15-12-2018)“…Honey represents not just a specific product of animal origin, which's major part are plant products, but also the oldest sweetener of human kind. It is…”
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Consumers´ purchasing preferences towards organic food in Slovakia
Published in Potravinarstvo (2017)“…Submitted paper deals with the consumers´ purchasing preferences towards organic food in Slovakia, pointing at the situation on the organic food market in…”
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Celiac disease: the situation on the Slovak market
Published in Potravinarstvo (15-06-2016)“…Celiac disease, also known as celiac sprue, non‐tropical sprue, idiopathic sprue, idiopathic steatorrhoea and gluten‐sensitive enteropathy, is a serious…”
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Corporate Social Responsibility in Food Manufacturing Companies - Environmental Dimensions
Published in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2016)“…The degree of a company’s acceptance and integration of the CSR concept is directly reflected in the fundamental principles of the company. Through the…”
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Consumer Behaviour on Slovak Yoghurt and Fermented Milk Products Market
Published in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2017)“…Milk and dairy products present an important source of essential nutrients which should be a part of human beings nutrition. While the recommended consumption…”
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Quality Label as the Guarantee of Top Quality Agricultural and Food Products Produced in Slovak Republic - a Case Study of Slovak Food Market
Published in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2016)“…The aim of the present paper was to determine the Slovak consumer’s opinion about the purchase and quality level of agricultural and food products produced in…”
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