Search Results - "Kling, Nathan D."

Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly? by McCorkle, Denny E., Reardon, James, Alexander, Joe F., Kling, Nathan D., Harris, Robert C., Iyer, R. Vishwanathan

“…The ability for students to work within a team environment has long been a skill set prized by most marketing educators and practitioners. What has not been…”
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Organizational Preparedness for Coping With a Major Crisis or Disaster by Fowler, Karen L., Kling, Nathan D., Larson, Milan D.

“…This research presents the results of an exploratory empirical study that assessed perceived organizational preparedness for coping with a major crisis or…”
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Perceptions and Reality: Creativity in the Marketing Classroom by McCorkle, Denny E., Payan, Janice M., Reardon, James, Kling, Nathan D.

“…According to both the popular press and academia, creativity is an important skill for business practice and marketing education. This article addresses “What…”
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Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? by McCorkle, Denny E., Alexander, Joe F., Reardon, James, Kling, Nathan D.

“…Sooner or later, most marketing and business students realize that today’s job market is competitive, challenging, and requires substantial effort in order to…”
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NAFTA Revisited: The Role of Business Educators by Kling, Nathan D., Alexander, Joe F., Martinez, Rutilio, McCorkle, Denny E.

“…The initiation of the North American Free Trade Agreement (NAFTA) by Canada, Mexico, and the United States in January 1994 represented an unparalleled…”
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The Marketing Audit: An Extension of the Marketing Control Process by Kling, Nathan D

“…The element most common to marketing strategies and tactics among companies in the 1980's is the rate at which they become out of date. The rapid changes in…”
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INTERNATIONAL CONSUMER MARKETING DISSERTATION ABSTRACTS AND LITERATURE REVIEWS by Alexander, Joe F., Kling, Nathan D.

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Guest editorial: Market research: Spanning the millennia by Len Tiu Wright, Hill, Jimmy, Kling, Nathan D

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International Consumer Marketing Dissertation Abstracts and Literature Reviews by Alexander, Joe F., Kling, Nathan D.

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International consumer marketing dissertation abstracts and literature reviews by Alexander, Joe F, Kling, Nathan D

“…A compilation of International Consumer Marketing dissertation abstracts and literature reviews is presented…”
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