Search Results - "Kleijnen, Mirella"

The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda by Kranzbühler, Anne‐Madeleine, Kleijnen, Mirella H.P., Morgan, Robert E., Teerling, Marije

“…Over the last three decades, customer experience (CE) has developed from a burgeoning concept to a widely recognized phenomenon in terms of both research and…”
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The digital marketing capabilities gap by Herhausen, Dennis, Miočević, Dario, Morgan, Robert E., Kleijnen, Mirella H.P.

“…Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing. Both industrial marketing scholars and…”
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Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters by Kranzbühler, Anne-Madeleine, Zerres, Alfred, Kleijnen, Mirella H. P., Verlegh, Peeter W. J.

“…Distinguishing between consumers’ positive and negative affect is a popular approach in both marketing research and practice, but such valence-based approaches…”
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Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey by Kranzbühler, Anne-Madeleine, Kleijnen, Mirella H. P., Verlegh, Peeter W. J.

“…Firms struggle to manage touchpoints in their customer journey that consumers perceive as dissatisfying. Based on attribution theory and associative learning…”
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Weighing heavy: Heavy serving dishes increase food serving by Tal, Aner, Grinstein, Amir, Kleijnen, Mirella

“…The current work demonstrates that people serve themselves greater amounts of food when carrying heavier serving dishes. This effect occurs because increases…”
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Take it or leave it: How an opt-out strategy for doggy bags affects consumer food waste behavior and restaurant evaluations by van Herpen, Erica, De Hooge, Ilona E., de Visser-Amundson, Anna, Kleijnen, MirellaH.P.

“…Plate leftovers are an extensive source of food waste in restaurants. One solution to reduce this waste would be that consumers take plate leftovers home…”
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Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons by Dickinger, Astrid, Kleijnen, Mirella

“…Firms are increasingly using the mobile media for communication and promotion and Short Message Service (SMS), in particular. This study investigates…”
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An exploration of consumer resistance to innovation and its antecedents by Kleijnen, Mirella, Lee, Nick, Wetzels, Martin

“…Although firms are faced by a large number of market introduction failures, research into a major driver of these failures, customer resistance to innovation,…”
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An assessment of value creation in mobile service delivery and the moderating role of time consciousness by Kleijnen, Mirella, de Ruyter, Ko, Wetzels, Martin

“…This study focuses on the perceived utilitarian value of a new service delivery mode, the mobile channel. The authors develop a framework that incorporates…”
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How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food by de Visser-Amundson, Anna, Peloza, John, Kleijnen, Mirella

“…In an effort to combat food waste, many firms have introduced rescue-based foods (RBFs), which are made from ingredients that are safe to eat but would…”
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When Similarity Beats Expertise-Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study by Kranzbühler, Anne-Madeleine, Kleijnen, Mirella H P, Verlegh, Peeter W J, Teerling, Marije

“…Increasing numbers of patients consult Web-based rating platforms before making health care decisions. These platforms often provide ratings from other…”
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Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters by Kranzbühler, Anne-Madeleine, Zerres, Alfred, Kleijnen, Mirella H. P., Verlegh, Peeter W. J.

“…Tables 4, 5 and 6 in the original version of this article contained some incorrect calculations. The correct tables are shown below…”
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Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services by Kleijnen, Mirella, Lievens, Annouk, de Ruyter, Ko, Wetzels, Martin

“…Taking a social network perspective, the authors investigate consumers' intentions to use innovative mobile services. With a sociometric survey, they…”
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Consumer decision‐making in cosmetic surgery: An interdisciplinary review identifying key challenges and implications for marketing theory by Krywuczky, Fabienne, Kleijnen, Mirella

“…Consumer interest in cosmetic surgery has grown tremendously in recent years. However, despite the long‐lasting implications of cosmetic surgery decisions on…”
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Hiding in plain sight: How imperfect ingredient transformation impact consumer preference for rescue-based food by de Visser-Amundson, Anna, Peloza, John, Kleijnen, Mirella, Aydinli, Aylin

“…•Rescue-based food (RBF) can capture economic value from imperfect ingredients.•Ingredient transformation through visual discernibility influences demand for…”
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Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation by Antioco, Michael, Kleijnen, Mirella

“…Purpose This study seeks to investigate barriers in the consumer adoption process of technological innovations under different contingencies. The paper aims to…”
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Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues by Shankar, Venkatesh, Kleijnen, Mirella, Ramanathan, Suresh, Rizley, Ross, Holland, Steve, Morrissey, Shawn

“…The intersection of mobile marketing and shopper marketing, known as mobile shopper marketing, is a rapidly evolving area. We formally define mobile shopper…”
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From trash to cash: the effect of product construal and benefit appeals on consumer evaluations of rescued meals by de Visser-Amundson, Anna, Kleijnen, Mirella, Aydinli, Aylin

“…Purpose Hospitality companies increasingly sell their unsold, or so-called rescued meals, on food waste reduction applications (e.g. Too Good To Go [TGTG])…”
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Mandatory use of technology-based self-service: does expertise help or hurt? by Reinders, Machiel J, Frambach, Ruud, Kleijnen, Mirella

“…Purpose – This study aims to investigate the effects of two types of expertise (self-service technology and service type) on the disconfirmation of customers’…”
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Understanding Drivers of Resistance Toward Implementation of Web-Based Self-Management Tools in Routine Cancer Care Among Oncology Nurses: Cross-Sectional Survey Study by de Wit, Matthijs, Kleijnen, Mirella, Lissenberg-Witte, Birgit, van Uden-Kraan, Cornelia, Millet, Kobe, Frambach, Ruud, Verdonck-de Leeuw, Irma

“…Supporting patients to engage in (Web-based) self-management tools is increasingly gaining importance, but the engagement of health care professionals is…”
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