Search Results - "Kitchen, Philip J"

The elaboration likelihood model: review, critique and research agenda by J. Kitchen, Philip, Kerr, Gayle, E. Schultz, Don, McColl, Rod, Pals, Heather

“…Purpose – The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced…”
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New luxury brand positioning and the emergence of Masstige brands by Truong, Yann, McColl, Rod, Kitchen, Philip J

“…New luxury brand positioning strategies often combine a high perceived prestige with reasonable price premiums in order to attract middle-class consumers…”
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Description and analysis of representative COVID-19 cases–A retrospective cohort study by Herrmann, Yannis, Starck, Tim, Brindl, Niall, Kitchen, Philip J, Rädeker, Lukas, Sebastian, Jakob, Köppel, Lisa, Tobian, Frank, Souares, Aurélia, Mihaljevic, André L, Merle, Uta, Hippchen, Theresa, Herth, Felix, Knorr, Britta, Welker, Andreas, Denkinger, Claudia M

“…Background Most data on COVID-19 was collected in hospitalized cases. Much less is known about the spectrum of disease in entire populations. In this study, we…”
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IMC: New horizon/false dawn for a marketplace in turmoil? by Kitchen, Philip J., Schultz, Don E.

“…Is integrated marketing communications (IMC) a new horizon or simply another false dawn for marketing communications that has failed to live up to its…”
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Digital does not stand alone... the road to further critical analysis lies open by Kitchen, Philip J.

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Diversity and expansion of marcoms and the missing elements by Kitchen, Philip J.

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Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? by Syed Alwi, Sharifah Faridah, Kitchen, Philip J.

“…This paper considers corporate brand image, focusing on cognitive and affective brand attributes in the context of business schools. While previous research on…”
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ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising: Scope for future research and testing alternate scenarios by Kitchen, Philip J.

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A bibliometric investigation of service failure literature and a research agenda by Fouroudi, Pantea, Kitchen, Philip J, Marvi, Reza, Akarsu, Tugra Nazli, Uddin, Helal

“…Purpose This paper aims to study the citations made in service failure literature and assesses the knowledge construction of this region of exploration to…”
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Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention by Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M., Kitchen, Philip J.

“…This research investigates the impact of brand perception on brand loyalty and brand purchase intention using the lenses of complexity theory. First, the study…”
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance by Porcu, Lucia, del Barrio-García, Salvador, Kitchen, Philip J., Tourky, Marwa

“…This study aims to (i) demonstrate the influence of two types of corporate culture (CC), namely collaborative and controlling, on firm-wide integrated…”
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A step change in marketing communication education - the next urgent steps for research by Kerr, Gayle, Lings, Ian, Kitchen, Philip J.

“…Our world, and our workplace, has undergone a disruptive step change. It has transformed the way universities operate, what industry demands, how we teach and…”
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A wide dimensionality of subject matter by Kitchen, Philip J.

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Integrating identity, strategy and communications for trust, loyalty and commitment by Melewar, T.C, Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J, Foroudi, Mohammad M

“…Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such…”
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In memoriam of professor Lynne Eagle by Kitchen, Philip J., Bulmer, Sandy

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Coupon redemption behaviour: a Malaysian cross-segment investigation by J. Kitchen, Philip, Faridah Syed Alwi, Sharifah, Che-Ha, Norbani, Yee Lim, Pei

“…Purpose – The purpose of this paper is to examine differing attitudinal characteristics (attitude and subjective norms) and perceptions of coupon…”
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An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research by Kerr, Gayle, Lings, Ian, Kitchen, Philip J.

“…Since the start of the global pandemic in late 2019, the world of marketing communication has undergone a disruptive step change, providing a unique natural…”
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IMC antecedents and the consequences of planned brand identity in higher education by Foroudi, Pantea, Dinnie, Keith, Kitchen, Philip J, Melewar, T. C, Foroudi, Mohammad M

“…Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of…”
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Sustainability and differentiation: Understanding materiality from the context of Indian firms by Nishant, Rohit, Goh, Mark, Kitchen, Philip J.

“…Managers do not see all environmental sustainability practices as equally important. Thus, this study seeks to integrate the natural resource based view (NRBV)…”
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Ego-depletion is in the way: the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit by Anisimova, Tatiana, Billore, Soniya, Kitchen, Philip J.

“…PurposeVia the lens of the ego-depletion phenomenon (Baumeister et al., 1998) and Higgins' (1998) regulatory focus theory, this paper seeks to explain why…”
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