Search Results - "Kim S. Nash, Mel Duvall"
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Know Thy Customer
Published in Baseline (01-12-2005)“…Buy they do. Last year, [Karen Hosey] says, World Changers sold 287,460 books, CDs and other items through multiple outlets - online, through its toll-free…”
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How Barbie Lost Her Groove; Surprise is what business schools teach you to avoid. Mattel's research showed barbie sales falling as girls sought a cooler doll. But mattel misjudged how, and how fast, to move. Learn from mattel's mistakes in gathering - and acting on - competitive intelligence
Published in Baseline (01-08-2005)“…Several Mattel veterans now work at MGA and are involved in legal battles. Mattel is suing product designer Carter Bryant, a former Mattel doll designer, for…”
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Trade Publication Article -
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Inside the Mind of Alan Greenspan; How - and why - does the federal reserve chairman decide to raise interest rates?
Published in Baseline (01-04-2005)“…With the GDP barreling ahead at 4% in the first quarter of 2005, and [Alan Greenspan] raising the Funds Rate by just another .25% on March 22, some Fed…”
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Life, Death the Psychology of a Project; Technology and business executives who fail to manage the psychology of their projects do so at their own peril
Published in Baseline (01-01-2005)“…[Elisabeth Nash] tried to develop empathy. When they first spoke, Nash asked [Lisa Wolfsen] how she got into her career. Wolfsen said she felt pulled in by the…”
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Albertson's: A Shot at the Crown ; Wal-mart only began selling groceries in 1988. Now it sells $56 billion
Published in Baseline (05-02-2004)“…Boise represents a microcosm of what is happening to [Albertson]'s and other grocers across the U.S. as Wal-Mart moves in. The latest figures on Albertson's…”
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Auditing An Oracle ; Shareholders nearly deify Warren Buffett for the way he manages his diverse holding company, Berkshire Hathaway of Omaha
Published in Baseline (01-08-2003)“…Early in the new year [Warren Buffett] called [Ike Friedman] to ask if he was interested in selling. According to a retelling of the meeting in a book by…”
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No Deposit, No Return ; A salty-snack maker in Texas pioneered the use of wireless communications on delivery routes
Published in Baseline (01-05-2003)“…PepsiCo likes to point out how Frito-Lay long ago led the way in what is now the hot enterprise technology: wireless data communications. When a Frito-Lay man…”
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