Search Results - "Kim, Tongil “TI”"
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Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes
Published in Journal of marketing research (01-08-2020)“…Although product advertising has been widely studied and understood in relation to the consumer's purchase decision, advertising may also have unintended but…”
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When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance
Published in Marketing science (Providence, R.I.) (01-01-2021)“…This study provides a novel empirical framework to quantify the effect of a firm’s unobserved endogenous service on demand, in conjunction with endogenous…”
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The Impact of Hospital Advertising on Patient Demand and Health Outcomes
Published in Marketing science (Providence, R.I.) (01-05-2020)“…Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient-level visits over 24 months in…”
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Outcomes of women treated with progestin and metformin for atypical endometrial hyperplasia and early endometrial cancer: a systematic review and meta-analysis
Published in International journal of gynecological cancer (01-12-2021)“…Progestin therapy is the recommended fertility-sparing management of atypical endometrial hyperplasia or early-stage endometrial cancer in reproductive-aged…”
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Utilization of teledermatology services for dermatological diagnoses during the COVID-19 pandemic
Published in Archives of dermatological research (01-05-2023)“…Little is known about trends in teledermatology adoption and use for managing dermatologic patients, especially changes in use influenced by the COVID-19…”
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Can Encroachment Benefit Hotel Franchisees?
Published in Journal of marketing (01-03-2022)“…Franchise encroachment, or the addition of an outlet in the vicinity of existing franchisees, is largely viewed as resulting in revenue cannibalization of…”
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Electronic prescription monitoring and the opioid epidemic
Published in Production and operations management (01-11-2022)“…To combat the nationwide opioid epidemic, many states have implemented policies that require prescribers to check a patient's prescription history with…”
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ASSISTED REPRODUCTIVE TECHNOLOGY PROCEDURES IN THE US PRIOR TO AND DURING THE COVID-19 PANDEMIC
Published in Fertility and sterility (01-09-2021)Get full text
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The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
Published in Journal of marketing (01-01-2024)“…Hospital advertising has grown more than five-fold in the past two decades. However, unlike detailing and advertising for prescription drugs, the topic of…”
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