Search Results - "Kim, TI Tongil"

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  1. 1

    When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance by Kim, Tongil “TI”

    Published in Marketing science (Providence, R.I.) (01-01-2021)
    “…This study provides a novel empirical framework to quantify the effect of a firm’s unobserved endogenous service on demand, in conjunction with endogenous…”
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    Journal Article
  2. 2

    The Impact of Hospital Advertising on Patient Demand and Health Outcomes by Kim, TongilTI, KC, Diwas

    Published in Marketing science (Providence, R.I.) (01-05-2020)
    “…Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient-level visits over 24 months in…”
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    Journal Article
  3. 3

    Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes by Kim, Tongil "TI", KC, Diwas

    Published in Journal of marketing research (01-08-2020)
    “…Although product advertising has been widely studied and understood in relation to the consumer's purchase decision, advertising may also have unintended but…”
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    Journal Article
  4. 4

    Can Encroachment Benefit Hotel Franchisees? by Kim, TI Tongil, Jap, Sandy D.

    Published in Journal of marketing (01-03-2022)
    “…Franchise encroachment, or the addition of an outlet in the vicinity of existing franchisees, is largely viewed as resulting in revenue cannibalization of…”
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    Journal Article
  5. 5

    Outcomes of women treated with progestin and metformin for atypical endometrial hyperplasia and early endometrial cancer: a systematic review and meta-analysis by Chae-Kim, Jennifer, Garg, Gunjal, Gavrilova-Jordan, Larisa, Blake, Lindsay E, Kim, Tongil Ti, Wu, Qiang, Hayslip, Clifford C

    “…Progestin therapy is the recommended fertility-sparing management of atypical endometrial hyperplasia or early-stage endometrial cancer in reproductive-aged…”
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    Journal Article
  6. 6

    The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries by Yoon, Tae Jung, Kim, TI Tongil

    Published in Journal of marketing (01-01-2024)
    “…Hospital advertising has grown more than five-fold in the past two decades. However, unlike detailing and advertising for prescription drugs, the topic of…”
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    Journal Article
  7. 7

    Utilization of teledermatology services for dermatological diagnoses during the COVID-19 pandemic by He, Annie, TI Kim, Tongil, Nguyen, Khang D.

    Published in Archives of dermatological research (01-05-2023)
    “…Little is known about trends in teledermatology adoption and use for managing dermatologic patients, especially changes in use influenced by the COVID-19…”
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    Journal Article
  8. 8
  9. 9

    Electronic prescription monitoring and the opioid epidemic by KC, Diwas, Kim, TI Tongil, Liu, Jiayi

    Published in Production and operations management (01-11-2022)
    “…To combat the nationwide opioid epidemic, many states have implemented policies that require prescribers to check a patient's prescription history with…”
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    Journal Article