Search Results - "Kim, Kenneth Eunhan"

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    Direct-to-Consumer Antidepressant Advertising and Consumers' Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism

    Direct-to-Consumer Antidepressant Advertising and Consumers' Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism by Park, Jin Seong, Ju, Ilwoo, Kim, Kenneth Eunhan

    Published in Health communication (03-07-2014)
    “…Although exposure to direct-to-consumer prescription drug advertising (DTCA) is reported to influence the public's beliefs about diseases, no research has…”
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    Free flu shots vs herd immunity in flu vaccination advertising: the interaction of attribute type and message sidedness on flu vaccination judgment

    Free flu shots vs herd immunity in flu vaccination advertising: the interaction of attribute type and message sidedness on flu vaccination judgment by Kim, Kenneth Eunhan

    “…Purpose This study aims to examine how the relative importance of a search versus a credence attribute, strategically addressed in a flu vaccination…”
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