Search Results - "Khanh Ngoc Ho, Bich"

The extension of animosity model of foreign product purchase: Does country of origin matter? by Hoang, Hung Trong, Bich Ho, Khanh Ngoc, Tran, Trang P., Le, Truc Quang

“…Although a growing literature has investigated how animosity and consumer ethnocentrism change customers’ perceptions of foreign products in developed markets,…”
Get full text

Understanding drivers of brand love - the role of personalized ads on social media by Tran, Trang P, Muldrow, Adrienne, Ho, Khanh Ngoc Bich

“…Purpose This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media…”
Get full text

Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment by Tran, Trang P., Khanh Ngoc Ho, Bich, Quang Le, Truc, Trong Hoang, Hung

“…The primary objective of this study is to validate a consumer ethnocentrism scale in Vietnam on the basis of the existing scale, CETSCALE, proposed by Shimp…”
Get full text