Search Results - "Keh, Hean Tat"

Perceptions of Culture in Multicultural Space: Joint Presentation of Images From Two Cultures Increases In-Group Attribution of Culture-Typical Characteristics by Chiu, Chi-yue, Mallorie, LeeAnn, Hean Tat Keh, Law, Wilbert

“…The present research tests the hypothesis that the copresence of images from two seemingly distinctive cultures (Chinese and American) in the same space…”
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Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief by Yan, Li, Keh, Hean Tat, Wang, Xiaoyu

“…As human consumption is one of the key contributors to environmental problems, it is increasingly urgent to promote sustainable consumption. Drawing on the…”
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Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment by Keh, Hean Tat, Xie, Yi

“…How does corporate reputation influence customer behavioral intentions? This article proposes a model with customer trust, customer identification and customer…”
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The effects of entrepreneurial orientation and marketing information on the performance of SMEs by Keh, Hean Tat, Nguyen, Thi Tuyet Mai, Ng, Hwei Ping

“…In this study, we investigate the effects of entrepreneurial orientation and marketing information on the performance of small and medium-sized enterprises. We…”
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“Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice by Pang, Jun, Keh, Hean Tat, Li, Xiuping, Maheswaran, Durairaj

“…Prior research suggests that consumers experience psychological discomfort when they make a choice under attitudinal ambivalence. The research reported here…”
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Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter? by Torelli, Carlos J., Özsomer, Ayşegül, Carvalho, Sergio W., Keh, Hean Tat, Maehle, Natalia

“…Global brands are faced with the challenge of conveying concepts that not only are consistent across borders but also resonate with consumers of different…”
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Touch vs. click: how computer interfaces polarize consumers’ evaluations by Wang, Xiaoyu, Keh, Hean Tat, Zhao, Hongrui, Ai, Yijie

“…Increasingly powerful computer technologies have enabled the development and widespread growth of touchscreen devices such as computers, tablets, and…”
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Lay Theories of Medicine and a Healthy Lifestyle by Wang, Wenbo, Keh, Hean Tat, Bolton, Lisa E.

“…This research proposes that consumers hold “lay theories of medicine” that guide their preferences and behaviors in the health domain. Lay theories of medicine…”
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Retail productivity and scale economies at the firm level: a DEA approach by Keh, Hean Tat, Chu, Singfat

“…We investigate the concept of productivity in retailing. In the literature, there are unresolved issues concerning the construct of retail output and…”
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Customer Reactions to Service Separation by Keh, Hean Tat, Pang, Jun

“…Recent research suggests that inseparability is not a universal distinguishing characteristic of services and that the consumption of many services is or can…”
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Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption by Yan, Li, Keh, Hean Tat, Chen, Jiemiao

“…Abstract Building on optimal distinctiveness theory, this research examines the effects of social class on green consumption. Across six studies, we find a…”
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The Differential Effects of Online Peer Review and Expert Review on Service Evaluations: The Roles of Confidence and Information Convergence by Keh, Hean Tat, Sun, Jin

“…The present research investigates the differential effects of online peer review and expert review on consumers’ evaluations of experience and credence…”
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The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery by Wei, Chuang, Liu, Maggie Wenjing, Keh, Hean Tat

“…Following service failure, there are two main forms of recovery—economic recovery and emotional recovery. Nonetheless, prior research has not examined the…”
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A re-examination of service standardization versus customization from the consumer’s perspective by Ding, Ying, Keh, Hean Tat

“…Purpose The purpose of this paper is to investigate the pros and cons of service standardization (vs customization) from the consumer’s perspective, the key…”
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Customer Reactions to Service Separation by Keh, Hean Tat, Pang, Jun

“…Recent research suggests that inseparability is not a universal distinguishing characteristic of services and that the consumption of many services is or can…”
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Customer participation and well-being: the roles of service experience, customer empowerment and social support by Xie, Lishan, Li, Dongmei, Keh, Hean Tat

“…PurposeThis research aims to contribute to the transformative service research (TSR) literature by examining how customer participation in the service process…”
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I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes by Zhang, Jin, Xu, Xiaobing, Keh, Hean Tat

“…Companies can choose to depict images and develop narratives in their marketing communications from the first-person or the third-person point of view (POV)…”
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Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises by Xie, Yi, Keh, Hean Tat

“…The present research examines how different kinds of promotion programs (i.e., price discount versus donation promotion) buffer brands from the ill effects of…”
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Effects of advertising strategy on consumer-brand relationships: A brand love perspective by Jun, PANG, Hean Tat, KEH, Siqing, PENG

“…This research investigates the effects of advertising strategy, that is, rational advertising and emotional advertising, on brand love. Based on the…”
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Retail customers as partial employees in service provision: a conceptual framework by Tat Keh, Hean, Wei Teo, Chi

“…Explores the concept of viewing retail customers as partial employees. When retailers provide services to customers, they tend to rely solely on store…”
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