Search Results - "Karen M. HOOD"

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  1. 1
    The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features

    The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features by Hood, Karen M., Shanahan, Kevin J., Hopkins, Christopher D., Lindsey, Kristina K.

    Published in Journal of Internet commerce (03-07-2015)
    “…As Internet use continues to grow and as firms become more sophisticated in their use of the web, the ability to make the online customer experience unique has…”
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    A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving

    A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving by Karen M. HOOD, Christine M. KOWALCZYK, Christopher D. HOPKINS, Daniel PADGETT

    Published in Expert Journal of Marketing (01-12-2017)
    “…Distracted driving, specifically texting and driving, has become a nationwide public health problem in the U.S. with negative, and potentially fatal…”
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