Search Results - "Kamarulzaman, Yusniza"

Social media adoption: The role of media needs and innovation characteristics by Zolkepli, Izzal Asnira, Kamarulzaman, Yusniza

“…•Media uses and gratifications, together with innovation characteristics merge to form a model of social media adoption.•Personal, social and tension release…”
Get full text

Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword by Madun, Azian, Kamarulzaman, Yusniza

“…As halal certification is costly for small businesses, images and symbols identifiable to Muslims may create the impression that the food is halal, creating an…”
Get full text

Talk to engage: The influence of smartphone voice assistants on consumers' brand engagement by Omar Zaki, Hafizah, Omar, Nor Asiah, Hashim, Sharizal, Kamarulzaman, Yusniza, Lada, Suddin

“…This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital…”
Get full text

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model by Susanto, Perengki, Hoque, Mohammad Enamul, Nisaa, Verselly, Islam, Md Asadul, Kamarulzaman, Yusniza

“…This study explored the antecedents of m-commerce continuance usage intention and their impact on the price sensitivity of Indonesian m-commerce customers. The…”
Get full text

Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite by Zahuri, Afnan Ahmadi, Abdul Patah, Muhamad Fazly, Kamarulzaman, Yusniza, Hashim, Nor Hazlina, Thirumoorthi, Thinaranjeney, Wan Mohtar, Wan Hanna Melini, Mohd Hanafiah, Zarimah, Amir, Zulhelmi, Wan-Mohtar, Wan Abd Al Qadr Imad

“…Textile effluent accounts for 22% of the total industrial wastewater produced in Malaysia. Due to their ubiquitous use in organic dyes, inefficiently treated…”
Get full text

Dataset on the green consumption behaviour amongst Malaysian consumers by Ghani, Noor Aswani Mohd, Yusop, Farrah Dina, Kamarulzaman, Yusniza

“…This dataset contains information of 375 respondents on green consumption behaviour. The questionnaire was developed using Theory of Planned Behaviour as the…”
Get full text

DOES THE NEED FOR COGNITION, NEED FOR AFFECT AND PERCEIVED HUMOUR INFLUENCE CONSUMERS’ ATTITUDES TOWARDS THE ADVERTISED BRANDS? by Hafizah Omar Zaki, Kamarulzaman, Yusniza, Mohtar, Mozard

“…Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited…”
Get full text

Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships by Rahman, Maria Abdul, Kamarulzaman, Yusniza

“…The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for…”
Get full text

Determinants of innovation culture amongst higher education students by Roffeei, Siti Hajar Mohd, Yusop, Farrah Dina, Kamarulzaman, Yusniza

“…Globalisation has made many higher educational institutions reassess their educational contents and research activities in order to enhance innovation culture…”
Get full text

Validating a consumer-based service brand equity (CBSBE) model in the airline industry by Sarker, Moniruzzaman, Mohd-Any, Amrul Asraf, Kamarulzaman, Yusniza

“…Over time, scholars have argued that consumer-based brand equity (CBBE) models are less suitable for service-dominant brands, mainly because the role of…”
Get full text

Adoption of travel e-shopping in the UK by Kamarulzaman, Yusniza

“…Purpose - This study aims to explore consumers' adoption of internet shopping in the context of UK travel services. The key objective is to identify the…”
Get full text

Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector by Sarker, Md Moniruzzaman, Mohd-Any, Amrul Asraf, Kamarulzaman, Yusniza

“…The intense competition taking place in the airline sector requires a concurrently suitable branding strategy. Although contemporary brand equity models have…”
Get full text

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis by Hati, Sri Rahayu Hijrah, Kamarulzaman, Yusniza, Omar, Nor Asiah

“…This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID‐19 pandemic. The Scopus…”
Get full text

Marketing Islamic banking products: Malaysian perspective by Kamarulzaman, Yusniza, Madun, Azian

“…Purpose - The rapid growth of Islamic banking in Malaysia warrants banking institutions being more proactive and innovative in marketing their products. The…”
Get full text

Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets by Mumuni, Alhassan G., Veeck, Ann, Luqmani, Mushtaq, Quraeshi, Zahir A., Kamarulzaman, Yusniza

“…This research introduces the concept of search effort to explore the drivers of religion‐motivated consumption by religious minorities. The study draws on…”
Get full text

Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships by Maria Abdul Rahman, Yusniza Kamarulzaman

“…The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for…”
Get full text

Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships by Maria Abdul Rahman, Yusniza Kamarulzaman

“…The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for…”
Get full text

Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships by Maria Abdul Rahman, Yusniza Kamarulzaman

“…The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for…”
Get full text

Religion, Markets, and Digital Media: Seeking Halal Food in the U.S by Kamarulzaman, Yusniza, Veeck, Ann, Mumuni, Alhassan G., Luqmani, Mushtaq, Quraeshi, Zahir A.

“…This study explores the role that social media serves in mediating and connecting religious communities and markets through a netnographic study of the search…”
Get full text

Cardiac tissue engineering: A comparative analysis on microscaffold patterning by Ibrahim, Fatimah, Thiha, Aung, Wan Kamarul Zaman, Wan Safwani, Kamarulzaman, Yusniza, Dahlan, Nuraina Anisa, Jamaluddin, Nurul Fauzani, Madou, Marc J.

“…There is a growing interest in understanding the biological, physical, and chemical properties of materials in an attempt to innovate bioinspired scaffolds…”
Get full text