Search Results - "Kalro, Arti D."

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors by Srivastava, Vartika, Kalro, Arti D.

“…Past empirical studies have analysed the influence of manifest online review content factors and the reviewer-related factors on online review helpfulness…”
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Private label brands in an emerging economy: an exploratory study in India by Sarkar, Siddhartha, Sharma, Dinesh, Kalro, Arti D

“…Purpose – The purpose of this paper is to present different naming, packaging, and pricing strategies adopted by private label (PL) retailers in India. This…”
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Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis by Ribeiro, Dahlia Allwyn, Kalro, Arti D.

“…Abstract Customers voice their negative brand experiences to their family and friends in the form of negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing…”
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The role of health-related claims and situational skepticism on consumers’ food choices by Chaudhary, Vartika, Sharma, Dinesh, Nagpal, Anish, Kalro, Arti D.

“…Purpose This paper aims to examine the effect of three types of health-related claims (health, nutrition and ingredient) and product healthiness on situational…”
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Consumer well‐being—A systematic literature review and research agenda using TCCM framework by Bhardwaj, Priya, Kalro, Arti D.

“…Consumer well‐being (CWB) refers to the cognitive and emotional reactions of consumers in response to their consumption experiences. It encompasses three…”
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Environmental disclosure by Indian companies: an empirical study by Prasad, Mousami, Mishra, Trupti, Kalro, Arti D.

“…This study examines the extent and the quality of environmental disclosure made by Indian companies using legitimacy theory. Content analysis of 137 companies’…”
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Online decision aids: the role of decision-making styles and decision-making stages by Virdi, Preeti, Kalro, Arti D, Sharma, Dinesh

“…PurposeDecision aids (DAs) in online retail stores ease consumers' information processing. However, online consumers do not use all decision aids in purchase…”
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Consumer acceptance of social recommender systems in India by Virdi, Preeti, Kalro, Arti D, Sharma, Dinesh

“…PurposeCollaborative filtering based recommender systems (CF–RS) are widely used to recommend products based on consumers' preference similarity…”
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Beyond stars: role of discrete emotions on online consumer review helpfulness by Srivastava, Vartika, Kalro, Arti D., Raizada, Gaurav, Sharma, Dinesh

“…Traditional Word-of-Mouth (WOM) literature shows that emotions embedded in advertising appeals or referrals/reviews influence consumer buying journey. However,…”
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Positioning products through names: effect of sound symbolism on perception of products with blended brand names by Arora, Sunny Vijay, Kalro, Arti D., Sharma, Dinesh

“…Purpose Managers prefer semantic imbeds in brand names, but extant literature has primarily studied fictitious names for their sound-symbolic perceptions. This…”
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Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal by Kulkarni, Kalpak K, Kalro, Arti D, Sharma, Dinesh

“…Purpose This study aims to investigate the influence of Big Five Personality traits (i.e. openness to experience, conscientiousness, extraversion,…”
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Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study by Raichur, Vishwas G., Sharma, Dinesh, Kalro, Arti D.

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The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements by Kulkarni, Kalpak K., Kalro, Arti D., Sharma, Dinesh

“…Viral advertising has become a popular form of persuasive communication to promote brands on social media. Extant research on viral advertising has focused…”
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A comprehensive framework of brand name classification by Arora, Sunny, Kalro, Arti D, Sharma, Dinesh

“…Research on brand naming has recently taken center stage in marketing literature. This study formulates a comprehensive classification of brand names that…”
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The ad format-strategy effect on comparative advertising effectiveness by Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.

“…Purpose Extant research on comparative advertising has focused only on “market leader” comparisons (a brand targeting the market leader), whereas in the…”
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Environmental claims in Indian print advertising: an empirical study and policy recommendation by Prasad, Mousami, Mishra, Trupti, Kalro, Arti D, Bapat, Varadraj

“…Purpose Environmental claims in advertising (green ads) provide competitive advantage to firms. This study aims to understand what kinds of environmental…”
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Direct or indirect comparative ads: The moderating role of information processing modes by Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.

“…ABSTRACT Comparative advertising is widely used as a persuasion tool. Contemporary advertisers employ both direct (e.g. “Total Corn Flakes have more…”
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Comparative Advertising in India: A Content Analysis of English Print Advertisements by Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.

“…We conducted a content analysis on 203 comparative print advertisements in India. We found that as hypothesized, direct comparative advertisements were used…”
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A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands by Trehan, Shruti, Kalro, Arti D.

“…Purpose Designers must recognise the significance of a brand logo’s visual elements as they convey various meanings. While studies have attempted to collate…”
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A typology of viral ad sharers using sentiment analysis by Kulkarni, Kalpak K., Kalro, Arti D., Sharma, Dinesh, Sharma, Piyush

“…Viral advertising is the most popular manifestation of viral marketing phenomena. The purpose of this study is to demonstrate sentiment analysis as a promising…”
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