Search Results - "Kahle, Lynn R."

The subjective norms of sustainable consumption: A cross-cultural exploration by Minton, Elizabeth A., Spielmann, Nathalie, Kahle, Lynn R., Kim, Chung-Hyun

“…Although extensive research has explored aspects of sustainable consumption, such as specific sustainable behaviors and motivations for participating in…”
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Green segmentation and environmental certification: insights from forest products by Thompson, Derek W., Anderson, Roy C., Hansen, Eric N., Kahle, Lynn R.

“…Firms engage in environmental marketing in order to appeal to environmentally conscious consumers. Within the context of the forest product industry, this…”
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Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast by Minton, Elizabeth A., Kahle, Lynn R., Kim, Chung-Hyun

“…Many previous studies investigate altruism's influence on sustainable behaviors, yet few studies examine the more foundational relation between religion and…”
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Addressing Criticisms of Global Religion Research: A Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior by Minton, Elizabeth A., Kahle, Lynn R., Jiuan, Tan Soo, Tambyah, Siok Kuan

“…Religion is a key source of core values and one of the most deeply psychological experiences; however, prior research has often inadequately measured…”
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A theoretical review of consumer priming: Prospective theory, retrospective theory, and the affective–behavioral–cognitive model by Minton, Elizabeth A., Cornwell, T. Bettina, Kahle, Lynn R.

“…ABSTRACT Primes are pervasive in marketing. Despite frequent use in practice, there has yet to be a framework to categorize priming techniques that is…”
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Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation by Xie, Hu, Minton, Elizabeth A., Kahle, Lynn R.

“…Promoting healthy food choice is a central issue for public welfare and a continuous challenge for marketers and policy makers. This research examines how…”
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Greening up because of god: The relations among religion, sustainable consumption and subjective well‐being by Minton, Elizabeth A., Jeffrey Xie, Hu, Gurel‐Atay, Eda, Kahle, Lynn R.

“…Although prior research has explored religion, sustainable consumption, and subjective well‐being as isolated constructs, research has yet to explore the…”
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A Structural Equation Test of the Value-Attitude-Behavior Hierarchy by Homer, Pamela M, Kahle, Lynn R

“…The role of values has received limited empirical attention relative to its potential significance, especially within a causal modeling approach. A series of…”
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Continuity and Change in Values in Midlife: Testing the Age Stability Hypothesis by Stockard, Jean, Carpenter, Gaylene, Kahle, Lynn R.

“…Background/Study Context: The "age stability" hypothesis suggests that adults have significant continuities in values over time, whereas the "situational…”
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What motivates people to be materialistic? Developing a measure of materialism motives by Gurel‐Atay, Eda, Sirgy, M. Joseph, Webb, David, Ekici, Ahmet, Lee, Dong‐Jin, Kahle, Lynn R.

“…This article presents, through a series of studies conducted in six countries, the development, psychometric testing, and cross‐cultural validation of an…”
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Package Design as a Communications Vehicle in Cross-Cultural Values Shopping by Limon, Yonca, Kahle, Lynn R., Orth, Ulrich R.

“…Following a strategic approach, the authors test a universal model across cultural groups. They propose that consumers infer brand values (i.e., internal,…”
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Approach or avoid? The effect of regulatory focus on consumer behavioural responses to personal selling attempts by Xie, Guang-Xin, Kahle, Lynn R.

“…While salespeople use adaptive influence tactics in interactions with consumers, consumers can act as goal-oriented individuals attempting to manage those…”
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Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective by Kahle, Lynn R., Homer, Pamela M.

“…Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and…”
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Intrapersonal Variation in Consumer Susceptibility to Normative Influence: Toward a Better Understanding of Brand Choice Decisions by Orth, Ulrich R., Kahle, Lynn R.

“…The authors examined intrapersonal variation in consumer susceptibility to normative influence as a key mediator of wine brand choice. On the basis of a…”
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Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit by Beatty, Sharon E., Kahle, Lynn R.

“…Using cross-lagged panel correlation, Fishbein's (1980) theory of reasoned action and the low-involvement hierarchy model were tested to investigate the…”
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Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective by Homer, Pamela M., Kahle, Lynn R.

“…The interactive role of source expertise, time of source identification, and involvement was examined in an experiment on advertising effectiveness. In…”
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USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS by Kahle, Lynn R, Kennedy, Patricia

“…Research on social values has been shown to be beneficial in market segmentation. This article describes the List of Values (LOV), a methodology that may allow…”
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Services as emulation marketing: conceptualization and concerns by Lee, Christopher, Kahle, Lynn

“…Purpose The purpose of this paper is to introduce emulation marketing as an important strategy to consider for services marketing researchers and…”
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Practitioners of Risky Sports: A Quantitative Examination by Shoham, Aviv, Rose, Gregory M, Kahle, Lynn R

“…The consumption of risky sports continues to grow. Risky sports include activities such as skydiving, deep-sea diving, and parachuting that entail a high level…”
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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar) by Derbaix, Christian, Kahle, Lynn R., Merunka, Dwight, Strazzieri, Alain

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