Search Results - "KORNISH, LAURA J."

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  1. 1

    The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis by KORNISH, LAURA J., ULRICH, KARL T.

    Published in Journal of marketing research (01-02-2014)
    “…How important is the original conception of an idea—the "raw" idea—to an innovation's success? In this article, the authors explore whether raw ideas judged as…”
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    Journal Article
  2. 2

    Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas by Kornish, Laura J., Ulrich, Karl T.

    Published in Management science (01-01-2011)
    “…A common approach to innovation, parallel search , is to identify a large number of opportunities and then to select a subset for further development, with…”
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  3. 3

    Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity by Diehl, Kristin, Kornish, Laura J., Lynch, Jr, John G.

    Published in The Journal of consumer research (01-06-2003)
    “…Recent consumer research suggests that lowering search costs for quality information reduces consumer price sensitivity by creating greater perceived…”
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  4. 4

    Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity by Kornish, Laura J., Jones, Sharaya M.

    Published in Marketing science (Providence, R.I.) (01-11-2021)
    “…At the “fuzzy front end” of an innovation process, organizations typically consider dozens, or even hundreds, of raw ideas. Selecting the best ones is a double…”
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  5. 5

    Research on Idea Generation and Selection: Implications for Management of Technology by Kornish, Laura J., Hutchison‐Krupat, Jeremy

    Published in Production and operations management (01-04-2017)
    “…Idea generation and selection are fundamental activities in innovation. Scholars in many disciplines have written about these activities, addressing diverse…”
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  6. 6

    Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives by Kornish, Laura J., Li, Qiuping

    Published in Marketing science (Providence, R.I.) (01-01-2010)
    “…Referral bonuses, in which an existing customer gets an in-kind or cash reward for referring a new customer, are a popular way to stimulate word of mouth. In…”
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  7. 7

    Pricing for a Durable-Goods Monopolist Under Rapid Sequential Innovation by Kornish, Laura J

    Published in Management science (01-11-2001)
    “…A durable-goods monopolist who will be introducing new and improved versions of his product must decide how to price his products, keeping in mind the relative…”
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  8. 8

    Repeated Commit-or-Defer Decisions with a Deadline: The Influenza Vaccine Composition by Kornish, Laura J, Keeney, Ralph L

    Published in Operations research (01-05-2008)
    “…Seasonal products have an effective inventory deadline, a time by which the inventory must be ready to distribute. The deadline creates an incentive to start…”
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  9. 9

    Technology choice and timing with positive network effects by Kornish, Laura J.

    Published in European journal of operational research (16-08-2006)
    “…When two competing and incompatible products coexist in a market, potential users face a choice between the two products and the alternative of deferring the…”
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  10. 10

    Search and the introduction of improved technologies by Kornish, Laura J., Lippman, Steven A., Mamer, John W.

    Published in Naval research logistics (01-09-2011)
    “…Modeling R&D as standard sequential search, we consider a monopolist who can implement a sequence of technological discoveries during the technology search…”
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  11. 11

    Discipline with Common Agency: The Case of Audit and Nonaudit Services by Kornish, Laura J., Levine, Carolyn B.

    Published in The Accounting review (01-01-2004)
    “…Using a common agency model, we investigate the interactions of a utility- maximizing auditor (the agent) with managers (who hire the agent for nonaudit…”
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  12. 12

    On Optimal Replacement Thresholds with Technological Expectations by Kornish, Laura J.

    Published in Journal of economic theory (01-12-1999)
    “…Y. Balcer and S. A. Lippman (1984, J. Econ. Theory34, 292–318) develop a model to analyze the “buy or wait” problem under technological change. They show that…”
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