Search Results - "KORNISH, LAURA J."
-
1
The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis
Published in Journal of marketing research (01-02-2014)“…How important is the original conception of an idea—the "raw" idea—to an innovation's success? In this article, the authors explore whether raw ideas judged as…”
Get full text
Journal Article -
2
Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas
Published in Management science (01-01-2011)“…A common approach to innovation, parallel search , is to identify a large number of opportunities and then to select a subset for further development, with…”
Get full text
Journal Article -
3
Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity
Published in The Journal of consumer research (01-06-2003)“…Recent consumer research suggests that lowering search costs for quality information reduces consumer price sensitivity by creating greater perceived…”
Get full text
Journal Article -
4
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity
Published in Marketing science (Providence, R.I.) (01-11-2021)“…At the “fuzzy front end” of an innovation process, organizations typically consider dozens, or even hundreds, of raw ideas. Selecting the best ones is a double…”
Get full text
Journal Article -
5
Research on Idea Generation and Selection: Implications for Management of Technology
Published in Production and operations management (01-04-2017)“…Idea generation and selection are fundamental activities in innovation. Scholars in many disciplines have written about these activities, addressing diverse…”
Get full text
Journal Article -
6
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
Published in Marketing science (Providence, R.I.) (01-01-2010)“…Referral bonuses, in which an existing customer gets an in-kind or cash reward for referring a new customer, are a popular way to stimulate word of mouth. In…”
Get full text
Journal Article -
7
Pricing for a Durable-Goods Monopolist Under Rapid Sequential Innovation
Published in Management science (01-11-2001)“…A durable-goods monopolist who will be introducing new and improved versions of his product must decide how to price his products, keeping in mind the relative…”
Get full text
Journal Article -
8
Repeated Commit-or-Defer Decisions with a Deadline: The Influenza Vaccine Composition
Published in Operations research (01-05-2008)“…Seasonal products have an effective inventory deadline, a time by which the inventory must be ready to distribute. The deadline creates an incentive to start…”
Get full text
Journal Article -
9
Technology choice and timing with positive network effects
Published in European journal of operational research (16-08-2006)“…When two competing and incompatible products coexist in a market, potential users face a choice between the two products and the alternative of deferring the…”
Get full text
Journal Article -
10
Search and the introduction of improved technologies
Published in Naval research logistics (01-09-2011)“…Modeling R&D as standard sequential search, we consider a monopolist who can implement a sequence of technological discoveries during the technology search…”
Get full text
Journal Article -
11
Discipline with Common Agency: The Case of Audit and Nonaudit Services
Published in The Accounting review (01-01-2004)“…Using a common agency model, we investigate the interactions of a utility- maximizing auditor (the agent) with managers (who hire the agent for nonaudit…”
Get full text
Journal Article -
12
On Optimal Replacement Thresholds with Technological Expectations
Published in Journal of economic theory (01-12-1999)“…Y. Balcer and S. A. Lippman (1984, J. Econ. Theory34, 292–318) develop a model to analyze the “buy or wait” problem under technological change. They show that…”
Get full text
Journal Article