Search Results - "Jussara Cucato"

Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands by Cucato, Jussara da S. T., Bizarrias, Flávio S., Strehlau, Vivian I., Rocha, Thelma, Silva, Dirceu

“…This study examines the effect of ethnocentrism and xenocentric consumer dispositions, and global culture on the purchase intention of national and global…”
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Segmentation Based on Personal and Spiritual Life Balance During Covid-19, and Its Relations with Materialism, Frugality, Well-Being, and Positive Emotions by Cucato, Jussara, Bizarrias, Flávio Santino, Goulart da Silva, Jussara, Ferreira, Marlette Cassia Oliveira

“…Purpose: The objective of this study is to analyze the relationships between material, or frugal, consumption and the congruence between personal and spiritual…”
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Can Individuals with Power Distance Consume Luxury? A Model for Inclusion Through Social Capital and Social Approval by Bizarrias, Flávio Santino, Cucato, Jussara da Silva Teixeira, Strehlau, Vivian Iara, Strehlau, Suzane

“…This study aims to determine to what extent social capital and social approval mediate the relationship between power distance and purchase intention of luxury…”
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LOW INCOME CONSUMERS SELF PROJECTION. A STUDY IN SOPHISTICATED CONSUMPTION FIELD/ CONSUMIDORES DE BAIXA RENDA E A PROJECAO DO SELF. ESTUDO NO AMBITO DO CONSUMO SOFISTICADO by Bizarrias, Flavio Santino, Brandao, Marcelo Moll, Cucato, Jussara da Silva Teixeira, da Silva, Jussara Goulart

“…The profile of the low-income consumer has been changing. It is observed that it has sought to consume more sophisticated products and brands. We hypothesize…”
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Escala de capital social: Desenvolvimento a partir do domínio específico do comportamento do consumidor by Cucato, Jussara, Strehlau, Vivian Iara, Santino Bizarrias, Flávio

“…Objetivo: O objetivo deste estudo foi desenvolver uma escala de Capital Social a partir do domínio específico do comportamento do consumidor e validar essa…”
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Escala de capital social by Jussara Cucato, Vivian Iara Strehlau, Flávio Santino Bizarrias

“…Objetivo: O objetivo deste estudo foi desenvolver uma escala de Capital Social a partir do domínio específico do comportamento do consumidor e validar essa…”
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Empoderamento de consumidores marginalizados por meio do capital social: proposta de um modelo e perfis by Cucato, Jussara, Bizarrias, Flavio, Figueiredo, Júlio, Strehlau, Vivian

“…Objetivo: O objetivo deste estudo é determinar de que maneira o empoderamento do consumidor, aproximado pelo Capital Social, é influenciado pela função de…”
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Ética empresarial e a postura dos colaboradores na era digital by Cucato, Jussara da Silva Teixeira, Urdan, André Torres, Kniess, Cláudia Terezinha, Lima, Edmilson de Oliveira

“…Este caso de ensino apresenta o histórico de uma indústria metalúrgica familiar no ramo de válvulas industriais, a formação de seu quadro societário e sua…”
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LOW INCOME CONSUMERS SELF PROJECTION. A STUDY IN SOPHISTICATED CONSUMPTION FIELD/ CONSUMIDORES DE BAIXA RENDA E A PROJECAO DO SELF. ESTUDO NO AMBITO DO CONSUMO SOFISTICADO by Bizarrias, Flavio Santino, Brandao, Marcelo Moll, Cucato, Jussara da Silva Teixeira, da Silva, Jussara Goulart

“…The profile of the low-income consumer has been changing. It is observed that it has sought to consume more sophisticated products and brands. We hypothesize…”
Get full text