Search Results - "Jurca, Catherine"
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“The Entire Motion Picture Industry Presents”:The World Is Ours(1938)
Published in Moving image (Minneapolis, Minn.) (01-10-2013)“…This article considers the strange history ofThe World Is Ours(1938), a recently rediscovered promotional short film that touted the virtues of Hollywood…”
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The Film's the Thing: Moviegoing in Philadelphia, 1935–36
Published in Film history (New York, N.Y.) (01-10-2014)“…This essay explores what a trove of daily box-office reports from the Stanley-Warner theater chain exhibition records can tell us about moviegoing in a major…”
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Hollywood 1938: motion pictures greatest year
Published 2012“…In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in…”
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eBook
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Exhibitors, the Movie Quiz Contest, and a Divided Industry
Published in Hollywood 1938 (27-02-2012)“…The campaign was first announced in the trade press on July 18, 1938. Details remained sketchy for the next week or so. Lacking a name, a slogan, a budget, and…”
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Hollywood 1938
Published 2012“…In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in…”
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Introduction: Hollywood Looks at Its Audience
Published in Hollywood 1938 (27-02-2012)“…Hollywood 1938is a book about movies; the industry that produced, distributed, and exhibited them; and the relation of both to the public during what might…”
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The Finest Array of Productions
Published in Hollywood 1938 (27-02-2012)“…In many ways the campaign films resembled any three-month slice of Hollywood product at the transition to a new season. There were films across a range of…”
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Conclusion: Motion Pictures’ Worst Year
Published in Hollywood 1938 (27-02-2012)“…The MPGY campaign got off to an excellent start, amid the blaze of publicity for which the industry was so famous. Reports in both the trade and mainstream…”
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The Campaign and the Press
Published in Hollywood 1938 (27-02-2012)“…The proposed solution to the damage caused by the intra-industry bickering and the surplus of bad films was not, in the end, for Hollywood to “shut up” so much…”
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Annus Horribilis
Published in Hollywood 1938 (27-02-2012)“…Let’s enter the campaign by way ofThe Goldwyn Follies(1938). No film better represents the problems the industry faced in 1938 or the way that films might be…”
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Book Chapter -
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Motion Pictures' Greatest Year (1938): Public Relations and the American Film Industry
Published in Film history (New York, N.Y.) (01-01-2008)“…In an effort to combat declining attendance, perceived public disinterest, and the threat of government antitrust action, the exhibition and distribution arms…”
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Conclusion: Motion Pictures’ Worst Year
Published in Hollywood 1938 (2019)Get full text
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