Search Results - "Juntunen, Mari"

Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality by Nadeem, Waqar, Juntunen, Mari, Shirazi, Farid, Hajli, Nick

“…•A theoretical model of value co-creation in sharing economy platforms is empirically tested.•We collected data from n = 342 Generation Y consumers.•Consumer's…”
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A narrative literature review process for an academic business research thesis by Juntunen, Mari, Lehenkari, Mirjam

“…Research on the systematic literature review process is extensive, but a justified explanation of how a narrative literature review process progresses remains…”
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio by Arantola, Noora, Juntunen, Mari

“…Purpose This study aims to increase the understanding of the emergence of a values-based (VB) premium private label (PL) brand reputation within a…”
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B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics by Juntunen, Mari, Ismagilova, Elvira, Oikarinen, Eeva-Liisa

“…The objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects…”
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The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms by Nadeem, Waqar, Juntunen, Mari, Hajli, Nick, Tajvidi, Mina

“…Consumers’ participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation…”
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Co-creating corporate brands in start-ups by Juntunen, Mari

“…Purpose - The purpose of the paper is twofold: first, to examine how managers and employees in start-ups understand and define a corporate brand; and second,…”
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Firms' capability portfolios throughout international expansion: A latent class approach by Haapanen, Lauri, Juntunen, Mari, Juntunen, Jouni

“…Resource-based view suggests that heterogeneity in resource and capability endowments provides firms with a necessary advantage to compete on foreign markets…”
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Interpretative narrative process research approach to corporate renaming by Juntunen, Mari

“…Purpose – The purpose of this paper is to describe company renaming as a process among small firms, including the events and actors in and the reasons for…”
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Time-based modifications to process theory illustrations through a corporate rebranding case study by Juntunen, Mari

“…Purpose – The purpose of this paper is to develop the lifecycle and teleology process theory illustrations by uniting processes and their outcomes based on…”
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Consumer segments in social commerce: A latent class approach by Nadeem, Waqar, Juntunen, Mari, Juntunen, Jouni

“…Social commerce is thriving; therefore, it becomes essential to recognize different types of social commerce shopper. In this study, we assume that social…”
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Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers by Juntunen, Mari, Juntunen, Jouni, Juga, Jari

“…Product brand equity has become one of the most discussed concepts among marketing scholars. It is suggested that brand equity impacts customers’ loyalty…”
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Outsourcing strategies of the security sector through acquisition procedures by Juntunen, Jouni, Juntunen, Mari, Autere, Vesa

“…Purpose – The aim of this research is to reveal the security‐related outsourcing strategies of the public sector and the military and the relevant logistics…”
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Investigating brand equity of third-party service providers by Grant, David, Juntunen, Jouni, Juga, Jari, Juntunen, Mari

“…Purpose – The purpose of this paper is to apply theory and techniques from the services and marketing literature to a supply-chain context consisting of a…”
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Co-creating nonprofit brand equity by Juntunen, Mari, Juntunen, Jouni, Autere, Vesa

“…The concept of brand equity (BE) has been the subject of much recent discussion in the field of nonprofit branding and also has been the concept of brand…”
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Corporate brand building in different stages of small business growth by Juntunen, Mari, Saraniemi, Saila, Halttu, Milla, Tähtinen, Jaana

“…This study develops an empirically grounded framework for corporate brand building at different stages of a small business growth. The framework suggests…”
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Recruits’ Corporate Brand Co-creation Experiences of the Finnish Military Forces by Juntunen, Mari, Juntunen, Jouni, Autere, Vesa

“…Co-creation has become one of the recent interests in branding. The purpose of this study is to reveal how the co-creators experience the brand they are…”
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Latent classes of service quality, logistics costs and loyalty by Juntunen, Jouni, Juntunen, Mari, Juga, Jari

“…In this paper, we create a research model addressing the antecedents of loyalty: service quality and cost reductions. The data was collected from Finnish…”
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External economies and confidence: a way to reduce logistics costs by Juntunen, Jouni, Juntunen, Mari

“…The purpose of this paper is to study how external economies and confidence affect logistics costs. To do so, first the influence of relationship-specific…”
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