COMPETITIVE PRIORITIES AND STRATEGIC ALIGNMENT AS MEDIATORS IN THE RELATIONSHIP BETWEEN COMPANIES IN THE BRAZILIAN AUTOMOTIVE SUPPLY CHAIN

This study aimed to assess how the search for strategic alignment and competitive priorities influences the relationship between companies in the Brazilian automotive supply chain. To achieve this, qualitative research was conducted using an integrated case study in the automotive segment of compani...

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Bibliographic Details
Published in:	South African journal of industrial engineering Vol. 29; no. 1; pp. 184 - 194
Main Authors:	Junior, Wagner Roberto Garo, Guimarães, Marcia Regina Neves
Format:	Journal Article
Language:	English
Published:	Bedfordview South African Institute for Industrial Engineering 01-05-2018 The Southern African Institute for Industrial Engineering Stellenbosch University
Subjects:	Alignment Automobile industry automotive chain Business competition Competition competitive priorities Engineering, Industrial Manufacturing Priorities relationship between companies strategic alignment Suppliers Supply chains Brazil
Online Access:	Get full text
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Summary:	This study aimed to assess how the search for strategic alignment and competitive priorities influences the relationship between companies in the Brazilian automotive supply chain. To achieve this, qualitative research was conducted using an integrated case study in the automotive segment of companies that had business relationships with each other. The following elements were studied: an automaker, three automotive systems suppliers, and three second-tier suppliers. The results show that there is a strategic alignment in the chain, mainly driven by the automaker and the systems suppliers, and that competitive priorities shape the forms of the relationships between companies in the automotive supply chain.
ISSN:	2224-7890 1012-277X 2224-7890
DOI:	10.7166/29-1-1791