Search Results - "Jung, Hong Seob"

Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design by Jung, Hong Seob, Kim, Kyung Hoon, Lee, Chang Han

“…Recent advances in online game technology have set the pace for tremendous growth in the development of new entertainment applications. The authors study…”
Get full text

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image by Kim, Kyung Hoon, Jeon, Byung Joo, Jung, Hong Seob, Lu, Wei, Jones, Joseph

“…Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better…”
Get full text

Consumer adoption of virtual stores in Korea: Focusing on the role of trust and playfulness by Oh, Sang Hyun, Kim, Yong Man, Lee, Chong Whan, Shim, Gyu Yeol, Park, Min Sook, Jung, Hong Seob

“…The business‐to‐consumer aspect of electronic commerce (EC) is the most visible business use of the World Wide Web (WWW). A virtual store allows companies to…”
Get full text

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image by Kim, Kyung Hoon, Jeon, Byung Joo, Jung, Hong Seob, Lu, Wei, Jones, Joseph

“…Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better…”
Get full text

The Factors Affecting Attitudes Toward HSDPA Service and Intentionto Use: A Cross-Cultural Comparison between Asia and Europe by Hae Sung Jung, Jong Kuk Shin, 박민숙, Hong-Seob Jung, Graham Hooley, Nick Lee, Hyokjin Kwak, Sung Hyun Kim

“…HSDPA (High-Speed Downlink Packet Access) is a 3.5-generation asynchronous mobile communications service based on the third generation of W-CDMA. In Korea, it…”
Get full text