Search Results - "Jung, Bohee"

  • Showing 1 - 2 results of 2
Refine Results
  1. 1
    명화가 유발하는 반응유형이 명화주입효과에 미치는 영향

    명화가 유발하는 반응유형이 명화주입효과에 미치는 영향 by 정보희, 배정호, Jung, Bohee, Bae, Jungho

    Published in Journal of distribution science (01-01-2019)
    “…Purpose - Recently, many theoretical researches suggested that arts-based marketing strategies provide many benefits for marketers to differentiate their brand…”
    Get full text
    Journal Article
    Save to List
    Saved in:
  2. 2
    The impact of belongingness and graphic-based emoticon usage motives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users

    The impact of belongingness and graphic-based emoticon usage motives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users by Jung, Bohee, Kim, Hanku, Lee, Seung Hwan (Shawn)

    Published in Online information review (09-03-2022)
    “…PurposeAlthough graphic-based emoticons in mobile instant messenger (MIM) services became an important revenue source for their service provider, empirical…”
    Get full text
    Journal Article
    Save to List
    Saved in:

Search Tools: