Search Results - "Jun, Sung Youl"

The effects of nostalgia marketing on consumers’ brand extension evaluation by Jun, Sung Youl, Park, Hye Kyung, Kim, Kyung Ho

“…This study examines the effects of nostalgia marketing on consumers’ evaluation of a brand extension product. In Study 1, participants who were presented with…”
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A study on forward and backward linkage effects in South Korea's telecom industry across generations by Choe, Hyoung-Seon, Yang, Chang-Gyu, Jun, Sung-Youl, Lee, Sang-Gun

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How Much Better? The Effect of Tensile Information on Word-of-Mouth Effectiveness by Jun, Sung-Youl, Cha, Taihoon, Aggarwal, Praveen

“…Just as price promotions can be specific ($10 off) or tensile (up to 20 percent off), information exchanged in word-of-mouth (WOM) communication can also be…”
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Composite Branding Alliances: An Investigation of Extension and Feedback Effects by Park, C. Whan, Jun, Sung Youl, Shocker, Allan D.

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SCARCITY MESSAGES: A Consumer Competition Perspective by Aggarwal, Praveen, Jun, Sung Youl, Huh, Jong Ho

“…This study examines the relative effect of two types of scarcity messages (limited-quantity and limited-time) on consumers' purchase intentions. The moderating…”
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The effect of the preorder strategy on consumers' product choice: The moderating role of product experience and payment timing by Jun, Sung Youl, Kim, Kyung Ho, Park, Hye Kyung

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Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise by Jun, Sung Youl, Ju, Tae Wook, Park, Hye Kyung, Lee, Jacob C., Kim, Tae Min

“…Recently, word of mouth (WOM) has gained increasing strategic importance. The rising prevalence of communication via social media has made information…”
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Composite Branding Alliances: An Investigation of Extension and Feedback Effects by Park, C. Whan, Jun, Sung Youl, Shocker, Allan D.

“…The authors report two studies investigating the effectiveness of a composite brand in a brand extension context. In composite brand extension, a combination…”
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Scarcity Messages by Aggarwal, Praveen, Jun, Sung Youl, Huh, Jong Ho

“…This study examines the relative effect of two types of scarcity messages (limited-quantity and limited-time) on consumers' purchase intentions. The moderating…”
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Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions by Park, C. Whan, Jun, Sung Youl, MacInnis, Deborah J.

“…The authors examine the effects of using a subtractive versus an additive option-framing method on consumers' option choice decisions in three studies. The…”
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Effects of Technological Hierarchy on Brand Extension Evaluations by Jun, Sung Youl, Mazumdar, Tridib, Raj, S.P.

“…Manufacturers often emphasize the technological level of a parent product category (e.g., Saab aircraft engine), presumably to influence consumer evaluations…”
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Consumer Evaluations of Multiple Versus Single Price Change by Mazumdar, Tridib, Jun, Sung Youl

“…This article examines how consumer evaluations of multiple price changes differ from the evaluation of a single price change of an equal amount. Consistent…”
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Effects of technological hierarchy on brand extensions evaluations by Jun, Sung Youl, Mazumdar, Tridib, Raj, S P

“…This article examines whether an extension to a lower level of technology is evaluated differently than an extension to a higher level of technology. Results…”
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Effects of Price Uncertainty on Consumer Purchase Budget and Price Thresholds by Mazumdar, Tridib, Jun, Sung Youl

“…This article examines how uncertainty about prices affects: (1) the budget consumers allocate for purchasing a product and (2) consumer price thresholds (i.e.,…”
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