Search Results - "Ju, Ilwoo"

Optimistic bias and preventive behavioral engagement in the context of COVID-19 by Park, Taehwan, Ju, Ilwoo, Ohs, Jennifer E., Hinsley, Amber

“…The coronavirus (COVID-19) pandemic presents a global crisis. To remain safe, individuals must take preventive measures. Health behavior theories suggest that…”
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Prescription drug advertising, disease knowledge, and older adults' optimistic bias about the future risk of alzheimer's disease by Park, Jin Seong, Ju, Ilwoo

“…This study aims to broaden the scope of knowledge on the role of direct-to-consumer prescription drug advertising (DTCA) in the construction of consumers'…”
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Credibility in the time of COVID-19: Cues that audiences look for when assessing information on social media and building confidence in identifying ‘fake news’ about the virus by Hinsley, Amber, Ju, Ilwoo, Park, Taehwan, Ohs, Jennifer

“…Navigating the COVID-19 pandemic has included parsing an overwhelming amount of information—much of it online. Many Americans have seen information on social…”
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Direct-to-Consumer Antidepressant Advertising and Consumers' Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism by Park, Jin Seong, Ju, Ilwoo, Kim, Kenneth Eunhan

“…Although exposure to direct-to-consumer prescription drug advertising (DTCA) is reported to influence the public's beliefs about diseases, no research has…”
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How health motivation moderates the effect of vividness on consumption expectations of indulgent food by Choi, Jungsil, Ju, Ilwoo

“…The current research examines how the vividness of food depictions affects consumers' consumption expectations of indulgent food items. Through three studies,…”
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O.29.5 - Risk Information Management and Public Health Crises: An Application of PRISM for Future Practice: Presenter(s): Jennifer Ohs, Saint Louis University, United States by Ju, Ilwoo, Hinsley, Amber, Park, Taehwan

“…Research during previous public health crises has provided some insight on the public’s consumption of health information, as well as their preferred channels…”
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Risk Information Management and Public Health Crises: An Application of PRISM for Future Practice by Ju, Ilwoo, Hinsley, Amber, Park, Taehwan

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Response to Felgendreff et al by Park, Taehwan, Ju, Ilwoo

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Media Influence on Bystander Intervention for Health Protective Norms: The Integrative Model of Behavioral Prediction Perspective by Ju, Ilwoo, Chavda, Bhakti Pankaj, Song, Hwanseok

“…Drawing upon the Integrative Model of Behavioral Prediction (IM) and the Bystander Intervention Model, this study investigates the impact of media health…”
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Standing Up to the Maskless: Antecedents of Norm Enforcement Behavior and Meta-Norm Misperception During COVID-19 at a College Campus by Song, Hwanseok, Ju, Ilwoo, Wright, Temi

“…Extending theorization on bystander intervention, this study examined antecedents of upstanding, a communication practice in which bystanders communicate…”
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The effects of advertising skepticism in consumer prescription drug advertising: The moderating role of risk disclosure location by Ju, Ilwoo

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Poly Social Media Use: Roles of Informational Norms and Emotion Regulation by Ju, Ilwoo, Rho, Eunju, Hinsley, Amber

“…ABSTRACT Drawing on the Planned Risk Information Seeking Model (PRISM), research on social norms in communication, and literature on emotion regulation, the…”
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The effects of advertising skepticism in consumer prescription drug advertising by Ju, Ilwoo

“…Purpose The purpose of this study is to examine the effects of consumers’ prescription drug advertising (DTCA) skepticism on their advertising evaluation. In…”
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Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility by Ju, Ilwoo, Park, Taehwan, Ohs, Jennifer

“…This study examines how optimistic bias moderates the association of direct-to-consumer prescription drug advertising (DTCA) exposure with consumers' responses…”
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Interpersonal Communication Influence on Health-Protective Behaviors amid the COVID-19 Crisis by Ju, Ilwoo, Ohs, Jennifer, Park, Taehwan, Hinsley, Amber

“…The 2019 novel coronavirus (COVID-19) has posed substantial threats to global public health. Individuals are extensively exposed to interpersonal sources of…”
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Thinking about fair balance: how prescription drug advertising disclosure prominence works? by Ju, Ilwoo

“…Purpose The purpose of the study was to examine the effects of prescription drug advertising health risk disclosure prominence and the mediating role of…”
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The Role of Optimistic Bias and Affect on Social Media Searches About COVID-19 by Ju, Ilwoo, Downey, Laura A

“…The preventive health behavior people adopt is partly a result of the risk they perceive from the threat, and health behavior theory has shown that risk…”
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Harnessing an Integrated Health Communication (IHC) Framework for Campaigns: A Case of Prescription Drug Decision Making by Ju, Ilwoo, Ohs, Jennifer, Park, Taehwan, Hinsley, Amber

“…Drawing on a multiplicity of mass media and health behavior theories, we propose an integrated health communication (IHC) framework to understand and leverage…”
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Examining the Theory of Motivated Information Management (TMIM) in the COVID-19 Pandemic by Ju, Ilwoo, Ohs, Jennifer, Park, Taehwan, Hinsley, Amber

“…In order to inform understanding of the public's health information management during the COVID-19 pandemic, we applied a modification of TMIM from a serial…”
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Consumer Responses to Covert Marketing Communications: A Case of Native Advertising Disclosure in News Contexts by Ju, Ilwoo, Lee, Hyunmin, Sherrick, Brett

“…This study examines how the language clarity and visual prominence of disclosures about native advertising impact consumer responses to native advertising…”
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