Search Results - "Journal of consumer psychology"

The Metaverse: A new digital frontier for consumer behavior by Hadi, Rhonda, Melumad, Shiri, Park, Eric S.

“…This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential implications for consumer behavior. We begin by proposing a…”
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Word of mouth and interpersonal communication: A review and directions for future research by Berger, Jonah

“…People often share opinions and information with their social ties, and word of mouth has an important impact on consumer behavior. But what drives…”
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Consumer Vulnerability by Hill, Ronald Paul, Sharma, Eesha

“…Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus about what constitutes this state or about its consequences for…”
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The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior by Mandel, Naomi, Rucker, Derek D., Levav, Jonathan, Galinsky, Adam D.

“…Consumer goods and services have psychological value that can equal or exceed their functional value. A burgeoning literature demonstrates that one source of…”
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Brand authenticity: An integrative framework and measurement scale by Morhart, Felicitas, Malär, Lucia, Guèvremont, Amélie, Girardin, Florent, Grohmann, Bianca

“…Although brand authenticity is gaining increasing interest in consumer behavior research and managerial practice, literature on its measurement and…”
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Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me by MacInnis, Deborah J., Folkes, Valerie S.

“…We review a growing body of research in consumer behavior that has examined when consumers humanize brands by perceiving them as like, part of, or in a…”
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Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts by Granulo, Armin, Fuchs, Christoph, Puntoni, Stefano

“…Advances in robotics, automation, and artificial intelligence increasingly enable firms to replace human labor with technology, thereby fundamentally…”
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Choice overload: A conceptual review and meta-analysis by Chernev, Alexander, Böckenholt, Ulf, Goodman, Joseph

“…Despite the voluminous evidence in support of the paradoxical finding that providing individuals with more options can be detrimental to choice, the question…”
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A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion by Teeny, Jacob D., Siev, Joseph J., Briñol, Pablo, Petty, Richard E., Lee, Angela

“…One of the most reliable and impactful methods for enhancing a persuasive appeal is to match an aspect of the proposal (i.e., its content, source, or the…”
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Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products by Haws, Kelly L., Winterich, Karen Page, Naylor, Rebecca Walker

“…The primary goal of this research is to conceptualize and develop a scale of green consumption values, which we define as the tendency to express the value of…”
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Measuring Processing Fluency: One versus Five Items by Graf, Laura K. M., Mayer, Stefan, Landwehr, Jan R.

“…While there is an ample amount of consumer behavior research that recruits processing fluency as an explanatory construct, the question how to best measure the…”
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A Self‐Regulatory Model of Resource Scarcity by Cannon, Christopher, Goldsmith, Kelly, Roux, Caroline, Kirmani, Amna

“…Academics have shown a growing interest in the effects of resource scarcity—a discrepancy between one's current resource levels and a higher, more desirable…”
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Toward a more nuanced understanding of the statistical properties of a median split by Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew J., Popovich, Deidre L.

“…Some behavioral researchers occasionally wish to conduct a median split on a continuous variable and use the result in subsequent modeling to facilitate…”
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The Loss of Loss Aversion: Will It Loom Larger Than Its Gain? by Gal, David, Rucker, Derek D.

“…Loss aversion, the principle that losses loom larger than gains, is among the most widely accepted ideas in the social sciences. The first part of this article…”
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Secrets and Likes: The Drive for Privacy and the Difficulty of Achieving It in the Digital Age by Acquisti, Alessandro, Brandimarte, Laura, Loewenstein, George

“…We review different streams of social science literature on privacy with the goal of understanding consumer privacy decision making and deriving implications…”
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An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior by Krishna, Aradhna

“…I define “sensory marketing” as “marketing that engages the consumers' senses and affects their perception, judgment and behavior.” From a managerial…”
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Revisiting gender differences: What we know and what lies ahead by Meyers-Levy, Joan, Loken, Barbara

“…Efforts to identify and understand gender differences have a long history that has sparked lively debate and generated much public interest. Although…”
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The median split: Robust, refined, and revived by Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew J., Popovich, Deidre L.

“…In this rebuttal, we discuss the comments of Rucker, McShane, and Preacher (2015) and McClelland, Lynch, Irwin, Spiller, and Fitzsimons (2015). Both…”
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The effects of religion on consumer behavior: A conceptual framework and research agenda by Mathras, Daniele, Cohen, Adam B., Mandel, Naomi, Mick, David Glen

“…This article provides a conceptual framework for studying the effects of religion on consumer behavior, with the goal of stimulating future research at the…”
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Persuasion Knowledge in the Marketplace: A Meta‐Analysis by Eisend, Martin, Tarrahi, Farid

“…Since the introduction of the persuasion knowledge model more than 25 years ago, many research studies have investigated how consumers’ persuasion knowledge…”
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