Search Results - "José Ignacio Peláez-Sánchez"

  • Showing 1 - 6 results of 6
Refine Results
  1. 1
  2. 2

    The evolution of Dircom: from communication manager to reputation strategist by Ana María Casado-Molina, Alfonso Méndiz-Noguero, José Ignacio Peláez-Sánchez

    Published in Communication & Society (01-01-2013)
    “…This paper has two objectives. First, it attempts to show the evolution of companies in the management of intangibles: brand, communication, CSR, etc…”
    Get full text
    Journal Article
  3. 3
  4. 4

    Impacto en las redes sociales de las Grandes Empresas Españolas: Reputación Corporativa, Integridad y Comportamiento Ético by Casado, A. M., Peláez, J. I., Callejón, A. M.

    Published in AD research (01-01-2014)
    “…Corporate Reputation, CR, is currently a high intangible value for companies. Its recognition, measurement and effective management are the key factors to…”
    Get full text
    Journal Article
  5. 5

    A mix model of discounted cash-flow and OWA operators for strategic valuation by Dona, Jesus M, la Red, David L, Pelaez, Jose I

    “…The stock market volatility and the actual stock Exchange activity have increased the need of counting with effective methods on the part of financial analysts…”
    Get full text
    Journal Article
  6. 6

    Reputational intelligence: innovating brand management through social media data by Casado-Molina, Ana-María, Ramos, Celia M.Q, Rojas-de-Gracia, María-Mercedes, Peláez Sánchez, José Ignacio

    Published in Industrial management + data systems (10-01-2020)
    “…Purpose Companies are currently facing the challenge of understanding how their business is affected by the large volume of opinions continually generated by…”
    Get full text
    Journal Article