Search Results - "Jiménez, Fernando R."

Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange by Schumann, Jan H., v. Wangenheim, Florian, Stringfellow, Anne, Yang, Zhilin, Blazevic, Vera, Praxmarer, Sandra, Shainesh, G., Komor, Marcin, Shannon, Randall M., Jiménez, Fernando R.

“…Because of suggested beneficial effects of word-of-mouth (WOM) referral, service companies have invested large amounts of money in customer referral programs…”
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Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences by Schumann, Jan H., Wangenheim, Florian v., Stringfellow, Anne, Zhilin Yang, Praxmarer, Sandra, Jiménez, Fernando R., Blazevic, Vera, Shannon, Randall M., G., Shainesh, Komor, Marcin

“…Customer trust is of vital importance for relationship marketing in services. Service providers increasingly market their services globally, yet few…”
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Fear Of Missing Out Scale: A self‐concept perspective by Zhang, Zhuofan, Jiménez, Fernando R., Cicala, John E.

“…Fear of missing out (FOMO) is an emerging topic in consumer psychology. However, the theoretical foundations of FOMO are underdeveloped and extant FOMO scales…”
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Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products by Jiménez, Fernando R., Mendoza, Norma A.

“…Consumers assess the credibility of online product reviews to guide their purchase decisions. However, little is known about how consumers determine the…”
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Consumer responses to CEO activism: an impression management approach by Cabano, Frank Gregory, Li, Mengge, Jiménez, Fernando R.

“…Purpose This paper aims to examine how and why consumers respond to chief executive officer (CEO) activism on social media. The authors developed a conceptual…”
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Individual bicultural identity and cultural intelligence: Increasing positive attitudes toward diversity by Wagstaff, M. Fernanda, Kim, Si Hyun, Jiménez Arévalo, Fernando R., Al-Riyami, Said, Huerta, Esperanza

“…Purpose This paper aims to examine the relationship between individual bicultural identity and attitudes toward diversity. The authors also theorize and test…”
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Managerial disposition and front-end innovation success by Mohan, Mayoor, Voss, Kevin E., Jiménez, Fernando R.

“…The link between innovation culture and firm performance is well established. However, the specific mechanism via which innovation culture facilitates better…”
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Caught in the crossfire: reactions to persistent mortality salience by Jiménez, Fernando R, Ramirez, Edward, Diaz, Art

“…Purpose The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a…”
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Concrete and abstract goals associated with the consumption of environmentally sustainable products by Ramirez, Edward, Jiménez, Fernando R, Gau, Roland

“…Purpose – This paper aims to identify and classify consumers’ goals associated with the consumption of environmentally sustainable products. The applicability…”
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An Alternative Approach to the Measurement of Emotional Attachment by Jiménez, Fernando R., Voss, Kevin E.

“…ABSTRACT Emotional attachment (EA)—the emotional bond connecting an individual with a specific target—has been identified as an important construct within the…”
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Functional and Social Value of Chinese Brands by Yang, Shuang, Jiménez, Fernando R., Hadjimarcou, John, Frankwick, Gary L.

“…An increasing popularity of Chinese brands around the world suggests that Chinese brands are beginning to overcome unfavorable country-of-origin (COO) effects…”
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The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach by Jiménez, Fernando R., Gammoh, Bashar S., Wergin, Rand

“…Although animatics - animated storyboards with voiceovers - and finished ads are often used in copy testing, little research has examined the psychological…”
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Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery by Gammoh, Bashar S., Jiménez, Fernando R., Wergin, Rand

“…Despite the importance and the growing use of avatars in online and offline advertising, investigations on the effectiveness of avatar-based advertising…”
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Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising by Gilliam, David A., Muñoz, Justin R., Jiménez, Fernando R., Kim, Seunghyun, Kyle, Christopher M.

“…This exploratory inquiry examined 35 types of textual modes (stories, metaphors, puns, etc.), imagery, and claims in both business-to-business (B2B) and…”
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Corporate brands as brand allies by Mohan, Mayoor, Voss, Kevin E, Jiménez, Fernando R, Gammoh, Bashar S

“…Purpose The purpose of this paper is to examine the role of the corporate brand in a brand alliance that includes one of the corporation’s product brands…”
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Brand skill: linking brand functionality with consumer-based brand equity by Mohan, Mayoor, Jiménez, Fernando R, Brown, Brian P, Cantrell, Caley

“…Purpose This paper aims to explore the relationship between brand functionality and consumer-based brand equity. Design/methodology/approach A mixed-methods…”
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A classification schema of co-production of goods: an open-systems perspective by Jiménez, Fernando R, Voss, Kevin E, Frankwick, Gary L

“…Purpose – A growing body of literature reveals that the domain of customer co-production of goods is expansive. Many research articles in the area of…”
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Effective incentive compensation for sales employees during tough economic times by Jiménez, Fernando R., Posthuma, Richard A., Campion, Michael A.

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Social and equity inferences in customers' evaluation of services by Voss, Kevin E, Jiménez, Fernando R

“…Evaluations and inferences generated from observations of other's service transactions are important. Published literature shows that customers evaluate…”
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A cross-national and cross-generational study of consumer acculturation to advertising appeals by Jimenez, Fernando R, Hadjimarcou, John, Barua, Maria E, Michie, Donald A

“…Purpose - Previous research on global marketing has typically focussed on marketing strategies across national markets. Yet, the cross-national mobility of…”
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