Search Results - "Jibril, Abdul Bashiru"

Digital transformation in an emerging economy: exploring organizational drivers by Egala, Sulemana B., Amoah, John, Bashiru Jibril, Abdul, Opoku, Robert, Bruce, Emmanuel

“…AbstractWhile there is sufficient evidence from empirical studies that digital technologies are strategic resources for value creation, existing literature on…”
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Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country by Amoah, John, Bashiru Jibril, Abdul

“…Innovative marketing has given rise to practitioners’ and scholars’ attention in the 21st-century market. Given this, social media marketing has become the…”
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Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication’s products and services? Evidence from Ghana by Attor, Cleophas, Bashiru Jibril, Abdul, Chovancová, Miloslava

“…Social media marketing has vastly benefitted businesses, including the development of brand identity via solid communication channels. Innovative marketing…”
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A strategic framework for developing sustainable value propositions by Yeboaa Owusu Yeboah, Adwoa, Bashiru Jibril, Abdul, Novak, Petr

“…The discussion on firms’ sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing…”
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Do socio-economic factors impede the engagement in online banking transactions? Evidence from Ghana by Bashiru Jibril, Abdul, Adu Kwarteng, Michael, Chovancová, Miloslava, Bode, Jurgen

“…Researchers have long pondered on the online banking transaction adoption. Some of these studies focus primarily on the motivating factors that affect…”
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Antecedents of employee wellbeing in the banking sector: the moderating role of working environment by Gulzar, Saba, Ghauri, Shagufta, Abbas, Zuhair, Hussain, Kanwal, Bashiru Jibril, Abdul

“…This study examined the influence of work-life balance, work stress, employee engagement, and working environment on employee wellbeing in the banking sector…”
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Motivation among travel agents in India: The moderating role of employee’s expertise and marital status by Kumar Dey, Sandeep, Ajaz Khan, Khurram, Tučkova, Zuzana, Bashiru Jibril, Abdul

“…This study contributes to the literature by offering insights over the relationship between job satisfaction and work stress with employees’ motivation among…”
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Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy by Amoah, John, Jibril, Abdul Bashiru

“…The notable contribution of small and medium enterprises (SMEs) in the development of socio-economics has been very encouraging in terms of its GDP…”
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Assessment of the effects of Covid-19 pandemic on the prospects of e-learning in higher learning institutions: The mediating role of academic innovativeness and technological growth by Edem Adzovie, Daniel, Jibril, Abdul Bashiru

“…This paper assesses the antecedents (prospects) geared toward the implementation of e-learning strategy in the HLI's of Ghana (a developing country) amidst the…”
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Reassessing customer trust and privacy concerns in omnichannel customer experience by Riaz, Hadiqa, Ahmed, Hassaan, Jibril, Abdul Bashiru

“…In today’s retail landscape, omnichannel customer experience plays a crucial role in fostering long-term customer trust and satisfaction. However, there…”
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Does taxation of digital financial services adversely affect the financial inclusion agenda? Lessons from a developing country by Pobee, Frederick, Jibril, Abdul Bashiru, Owusu-Oware, Emmanuel

“…Despite strong evidence of the critical role of mobile money technology in deepening financial inclusion, the impact of taxing mobile money transactions on…”
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Examining the impact of abusive supervision on employees' psychological wellbeing and turnover intention: The mediating role of intrinsic motivation by Hussain, Kanwal, Abbas, Zuhair, Gulzar, Saba, Jibril, Abdul Bashiru, Hussain, Altaf

“…The competitiveness and sustainability of employees in service and non-service-based organizations continue to trigger scholars' interest to investigate the…”
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Breaking boundaries: unveiling hurdles in embracing internet banking services in Sub-Saharan Africa by Jibril, Abdul Bashiru, Pobee, Frederick, Gochhait, Saikat, Chugh, Ritesh

“…AbstractDespite the gravitation toward Internet banking research in the information systems and information technology literature, scholars and practitioners,…”
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Towards understanding tourist revisit of zoo attraction: Evidence from the Czech Republic by Javed, Mohsin, Tučková, Zuzana, Jibril, Abdul Bashiru

“…This study assesses the important driving constructs influencing the tourists' revisit decision of the famous Zlin-Zoo in the Moravian region of the Czech…”
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Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana by Attor, Cleophas, Jibril, Abdul Bashiru, Amoah, John, Chovancova, Miloslava

“…With the advent of innovative marketing, the increasing use of brand personality concepts for the promotion of a brand or product has received scholarly work…”
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Intellectual progression of green service research: a bibliometric examination and avenues for future research by Ogunmokun, Oluwatobi A., Ikhide, Juliet E., Nedu Osakwe, Christian, Jibril, Abdul Bashiru

“…This article reviews the extant literature on green services based on data obtained from the Web of Science core collection database. The objective of the…”
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Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory by Keelson, Solomon A., Bruce, Emmanuel, Egala, Sulemana Bankuoru, Amoah, John, Bashiru Jibril, Abdul

“…AbstractThis study investigates the impact of social media on tourists’ destination decisions in a less digitalized economy through the lens of the uses and…”
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The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community by Jibril, Abdul Bashiru, Kwarteng, Michael Adu, Chovancova, Miloslava, Pilik, Michal

“…This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers'…”
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Deficit of digital orientation among service-based firms in an emerging economy: a resource-based view by Amoah, John, Jibril, Abdul Bashiru, Odei, Michael Amponsah, Egala, Sulemana Bankuoru, Dziwornu, Raymond, Kwarteng, Kofi

“…Digital technologies are essential tools that Service-based firms can integrate into their business to transform their operations. However, in the emerging…”
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Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach by Adzovie, Daniel Edem, Jibril, Abdul Bashiru

“…The abrupt rise in the fast food business the world over calls for research attention to the phenomenon, especially, in underdeveloped and developing…”
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