Search Results - "Janiszewski, C."

SUN-LB280: Double Blind Multicenter Phase III Gortec Trial Evaluating the Efficacy of Oral Immune Modulating Formulae Therapy During Adjuvant Chemoradiotherapy in Head and Neck Squamous Cell Carcinoma (HNSCC) by Senesse, P.F, Graff-Cailleaud, P, Sire, C, Gallocher, O, Lavau-Denes, S, Garcia-Ramirez, M, Alfonsi, M, Cupissol, D, Kaminsky, M.-C, Fiore, S, Flori, N, de Forges, H, Garrel, R, Janiszewski, C, Thézénas, S, Boisselier, P

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OP005 INTEREST OF THE VISUAL ANALOG SCALE (VAS) OF INGESTA FOR THE MALNUTRITION ASSESSMENT IN MEDICAL ONCOLOGY by Janiszewski, C, Thezenas, S, Failleres, A, Fiore, S, Georges, G, Flory, N, Senesse, P

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The Influence of Display Characteristics on Visual Exploratory Search Behavior by Janiszewski, Chris

“…Visual information search is a combination of two distinct types of behavior. Goal‐directed search behavior occurs when consumers use stored search routines to…”
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When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions by Meyvis, Tom, Janiszewski, Chris

“…It is common for brands to extend into additional product categories. The most successful extensions involve brands that are associated with benefits that are…”
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Preattentive mere exposure effects by Janiszewski, C

“…Mere exposure to a brand name or product package can encourage a consumer to have a more favorable attitude toward the brand, even when the consumer cannot…”
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Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment by JANISZEWSKI, CHRIS, MEYVIS, TOM

“…It is generally accepted that repeated exposure to an advertisement can influence liking for an advertisement and for the brand names and product packages…”
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Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information by Meyvis, Tom, Janiszewski, Chris

“…When consumers try to assess the performance of a product on a key benefit, their information search often reveals both diagnostic information and irrelevant…”
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The Influence of Price Discount Framing on the Evaluation of a Product Bundle by Janiszewski, Chris, Cunha, Jr, Marcus

“…Bundle offers consisting of two or more products often include a price discount. The impact of the price discount on the perceived attractiveness of the bundle…”
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The Influence of Macro‐Level Motives on Consideration Set Composition in Novel Purchase Situations by Chakravarti, Amitav, Janiszewski, Chris

“…Consumers often have to create consideration sets when purchasing goals are not well defined. In these situations, the contents of a consideration set depend…”
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A Meta‐analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory by Janiszewski, Chris, Noel, Hayden, Sawyer, Alan G.

“…The effects of repeated advertising exposures depend on the size of the interval, or space, between ad exposures. A meta‐analysis of 97 verbal learning studies…”
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Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces by Alba, Joseph, Lynch, John, Weitz, Barton, Janiszewski, Chris, Lutz, Richard, Sawyer, Alan, Wood, Stacy

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A Range Theory Account of Price Perception by Janiszewski, Chris, Lichtenstein, Donald R.

“…It is well accepted in the behavioral pricing literature that a consumer's perception of the attractiveness of a market price depends on a comparison of the…”
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Two Ways of Learning Brand Associations by van Osselaer, Stijn M. J., Janiszewski, Chris

“…Four studies show that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict…”
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A Connectionist Model of Brand-Quality Associations by Janiszewski, Chris, Stijn M. J. Van Osselaer

“…Consumers use brand names and product features to predict the performance of products. Various learning models offer hypotheses about the source of these…”
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The Influence of Generic Advertising on Brand Preferences by Chakravarti, Amitav, Janiszewski, Chris

“…More than a billion dollars is spent annually on generic advertisements that promote the consumption of commodity goods. Generic advertising is designed to…”
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A prospective phase II study evaluating the efficacy of oral immune modulating formulae on acute oral mucositis during radiochemotherapy in head and neck neoplasms by Assenat, E, Latournerie, M, Thézenas, S, Gaillet, S, Janiszewski, C, Flori, N, Dupuy, A.M, Azria, D, Crapez, E, Garrel, R, Senesse, P

“…Summary Background & aims To assess the efficacy on acute grade 3 or 4 oral mucositis of immune modulating formulae during radiochemotherapy in head and neck…”
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Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute‐Framing Effects by Janiszewski, Chris, Silk, Tim, Cooke, Alan D. J.

“…Consumers respond more favorably to positively framed attribute information than to negatively framed attribute information, a finding that has been attributed…”
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Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought by Janiszewski, Chris

“…Two experiments investigate the formation of attitudes toward unattended stimuli. In Experiment 1, a presentation format that encourages processing at a…”
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Activités physiques adaptées et prise en charge nutritionnelle chez des patients présentant un cancer des Voies AéroDigestives Supérieures (VADS) traités à visée curative : résultats de l’essai de phase II randomisé contrôlé prospectif NUTRIMOUV by Delample, D., Boisselier, P., Janiszewski, C., Thezenas, S., Falliere, A., Roussel, P., Jacquot, S., Levecq, J.-M., Serre, A., Bleuse, J.-P., Senesse, P.

“…Les conséquences secondaires à la radiochimiothérapie curative dans les cancers des VADS sont d’ordre physique et psychosocial, incluant une diminution de la…”
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Choice Based on Goals by van Osselaer, Stijn M. J., Ramanathan, Suresh, Campbell, Margaret C., Cohen, Joel B., Dale, Jeannette K., Herr, Paul M., Janiszewski, Chris, Kruglanski, Arie W., Lee, Angela Y., Read, Stephen J., Russo, J. Edward, Tavassoli, Nader T.

“…This article introduces a goal-based view of consumer choice in which (1) choice is influenced by three classes of goals (consumption goals, criterion goals,…”
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