Search Results - "Jang, Sungha"

Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors? by Singh, Sonika, Jang, Sungha

“…The rapid adoption of smartphones and increasing reliance on the mobile Internet is influencing consumers’ shopping behavior with traditional Internet devices…”
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How consumers use product reviews in the purchase decision process by Jang, Sungha, Prasad, Ashutosh, Ratchford, Brian T.

“…This paper uses individual level data to examine the influence of product reviews in different stages of the consumer's purchase decision process…”
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Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis by Jang, Sungha, Kim, Jinsoo, Song, Reo, Kim, Ho

“…Purpose Actual product-harm crises pose significant challenges to firms, but so can defaming product-harm crises, which are defined as crises caused by false…”
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks by Jang, Sungha, Kim, Alex Jiyoung, Yoon, Jiho

“…Advertisers face difficult decisions when bidding on keywords in their search-engine campaigns. This paper provides guidance by empirically investigating the…”
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Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction by Jang, Sungha, Prasad, Ashutosh, Ratchford, Brian T.

“…When making important purchase decisions, consumers often consult multiple information sources. This paper examines how consumers allocate their search time…”
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The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer by Son, Junghwa, Kang, Ji Hye, Jang, Sungha

“…Despite the spectacular success of online retailers in recent decades, some inherent weaknesses, including out-of-stock, returns, and order cancellations,…”
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The effects of herding and word of mouth in a two-period advertising signaling model by Zhen, Xueping, (George) Cai, Gangshu, Song, Reo, Jang, Sungha

“…•The role of advertising is influenced by the word of mouth and herding effects.•Higher word of mouth/lower herding leads to a higher chance of pooling…”
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How should retail advertisers manage multiple keywords in paid search advertising? by Kim, Alex Jiyoung, Jang, Sungha, Shin, Hyun S.

“…Consumers’ online searches usually involve multiple keywords about their purchases, which vary depending on the purchase stage. Similarly, retail advertisers…”
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Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis by Song, Reo, Kim, Ho, Lee, Gene Moo, Jang, Sungha

“…The slandering of a firm's products by competing firms poses significant threats to the victim firm, with the resulting damage often being as harmful as that…”
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Reinforcement learning and risk preference in equity linked notes markets by Song, Reo, Jang, Sungha, Wang, Yingdi, Hanssens, Dominique M., Suh, Jaebeom

“…Individuals who follow a reinforcement learning heuristic put too much weight on recent failures or successes in placing their next bets. Using a large sample…”
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Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry by Song, Reo, Jang, Sungha, Cai, Gangshu (George)

“…Literature on the informative role of advertising indicates that advertising quantity can serve as an indicator of product quality. As product life cycles grow…”
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Can college students' global competence be enhanced in the classroom? The impact of cross- and inter-cultural online projects by Kang, Ji Hye, Kim, Su Yeon, Jang, Sungha, Koh, Ae-Ran

“…This study examines college students' global competence acquisition at a US and Korean university and assesses the effect of cross- and inter-cultural online…”
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Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet by Jang, Sungha, Prasad, Ashutosh, Ratchford, Brian T.

“…Predicting share-of-wallet and size-of-wallet (i.e., category expenditure) of customers requires a firm to have, in addition to its own sales, an estimate of…”
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Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms by Song, Chanho, Jang, Sungha, Wiggins, Jennifer, Nowlin, Edward

“…Research demonstrates a tradeoff between service quantity and service quality that creates a tension for firms who wish to incentivize both aspects of service…”
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Consumer decisions on share of wallet, automobile search, and online product reviews by Jang, Sungha

“…The objective of three essays is to understand consumers' decisions on allocating budget to credit card expenditures, using information sources for automobile…”
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Consumer decisions on share of wallet, automobile search, and online product reviews by Jang, Sungha

“…The objective of three essays is to understand consumers' decisions on allocating budget to credit card expenditures, using information sources for automobile…”
Get full text