Search Results - "Jan-Benedict E. M. Steenkamp"

How Perceived Brand Globalness Creates Brand Value by Jan-Benedict E. M. Steenkamp, Batra, Rajeev, Alden, Dana L.

“…In today's multinational marketplace, it is increasingly important to understand why some consumers prefer global brands to local brands. We delineate three…”
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Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning by Steenkamp, Jan-Benedict E. M., Geyskens, Inge

“…Although store brands (SBs) are becoming increasingly important across the world, their success varies dramatically across consumer packaged goods categories…”
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Price and Advertising Effectiveness over the Business Cycle by VAN HEERDE, HARALD J., GIJSENBERG, MAARTEN J., DEKIMPE, MARNIK G., STEENKAMP, JAN-BENEDICT E.M.

“…Firms are under increasing pressure to justify their marketing expenditures. This evolution toward greater accountability is reinforced in harsh economic times…”
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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? by STEENKAMP, JAN-BENEDICT E.M., VAN HEERDE, HARALD J., GEYSKENS, INGE

“…The growing sales of private labels (PLs) pose significant challenges for national brands (NBs) around the world. A major question is whether consumers…”
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Socially Desirable Response Tendencies in Survey Research by STEENKAMP, JAN-BENEDICT E.M., DE JONG, MARTIJN G., BAUMGARTNER, HANS

“…Socially desirable responding (SDR) has been of long-standing interest to the field of marketing. Unfortunately, the construct has not always been well…”
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Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013 by STEENKAMP, JAN-BENEDICT E.M., MAYDEU-OLIVARES, ALBERTO

“…This article examines the temporal dynamics in 11 consumer traits in a broad sample of 1,411 Dutch consumers followed for 12 years. The traits encompass…”
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Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede by Steenkamp, Jan-Benedict E. M., Geyskens, Inge

“…Transaction cost economics (TCE) is probably the most widely accepted theory on how firms can gain competitive advantage through efficient organization of…”
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The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty by Krishnan, Rekha, Geyskens, Inge, Steenkamp, Jan-Benedict E. M.

“…Research summary: We examine the interplay of behavioral and environmental uncertainty in shaping the effectiveness of two key governance mechanisms used by…”
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Relaxing Measurement Invariance in Cross‐National Consumer Research Using a Hierarchical IRT Model by De Jong, Martijn G., Steenkamp, Jan‐Benedict E. M., Fox, Jean‐Paul

“…With the growing interest of consumer researchers to test measures and theories in an international context, the cross‐national invariance of measurement…”
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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods by Steenkamp, Jan‐Benedict E. M., Gielens, Katrijn

“…We examine the effect of consumer and market factors on the trial probability of new consumer packaged goods. We distinguish between three sources of variation…”
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Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions by Steenkamp, Jan-Benedict E.M.

“…The last few decades have seen the emergence of global consumer culture (GCC) as an important force in the marketplace. Yet, in recent years, powerful…”
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An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment by Steenkamp, Jan-Benedict E.M., Maydeu-Olivares, Alberto

“…Measurement invariance is necessary before any substantive cross-national comparisons can be made. The statistical workhorse for conducting measurement…”
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The role of national culture in international marketing research by Steenkamp, Jan-Benedict E. M.

“…Reviews and discusses the role of national culture in international marketing research. Special emphasis is given to national cultural frameworks. The two main…”
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Competitive Reactions to Advertising and Promotion Attacks by Steenkamp, Jan-Benedict E. M, Nijs, Vincent R, Hanssens, Dominique M, Dekimpe, Marnik G

“…How do competitors react to each other's price-promotion and advertising attacks? What are the reasons for the observed reaction behavior? We answer these…”
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A Review and Evaluation of Meta-Analysis Practices in Management Research by Geyskens, Inge, Krishnan, Rekha, Steenkamp, Jan-Benedict E. M., Cunha, Paulo V.

“…Meta-analysis has become increasingly popular in management research to quantitatively integrate research findings across a large number of studies. In an…”
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Global Brand Building and Management in the Digital Age by Steenkamp, Jan-Benedict E.M.

“…The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and…”
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Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? by Rajavi, Koushyar, Kushwaha, Tarun, Steenkamp, Jan-Benedict E.M.

“…This article examines why some brands are able to ride the wave of macroeconomic expansions, whereas other brands are better able to successfully weather…”
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Managerial metric use in marketing decisions across 16 countries: A cultural perspective by Mintz, Ofer, Currim, Imran S, Steenkamp, Jan-Benedict E M, de Jong, Martijn

“…Research on metrics is consistently designated a priority by academics and practitioners. However, less is known about how culture and cross-national…”
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Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies by Datta, Hannes, van Heerde, Harald J., Dekimpe, Marnik G., Steenkamp, Jan-Benedict E.M.

“…The field's knowledge of marketing-mix elasticities is largely restricted to developed countries in the North-Atlantic region, even though other parts of the…”
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Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis by Geyskens, Inge, Steenkamp, Jan-Benedict E. M., Kumar, Nirmalya

“…Since the publication of Williamson's Markets and Hierarchies, many empirical articles have investigated the tenets of transaction cost theory. Using…”
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