Search Results - "Iyer, Pramod"

Market orientation, positioning strategy and brand performance by Iyer, Pramod, Davari, Arezoo, Zolfagharian, Mohammadali, Paswan, Audhesh

“…As the importance of B2B branding increases, literature has received considerable attention in the recent years. An underexplored area in B2B branding revolves…”
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Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective by Iyer, Pramod, Davari, Arezoo, Mukherjee, Amaradri

“…With the increasing use of handheld digital devices for shopping, retailers are trying to effectively implement mobile applications. Drawing from extant…”
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Identifying the determinants of online retail patronage: A perceived-risk perspective by Davari, Arezoo, Iyer, Pramod, Rokonuzzaman, Md

“…The literature has examined the determinants of retail patronage from various perspectives, however, its online counterpart has received less attention. This…”
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Brands, love and family by Iyer, Pramod P, Paswan, Audhesh K, Davari, Arezoo

“…Purpose – The purpose of this study is to explore the extent to which love cues are used by brands targeted at multiple decision-makers in a family,…”
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The effects of intergroup boundary permeability and hierarchy legitimacy on immigrant entrepreneurs' affective states, exchange strategies, and intentions toward suppliers by Zolfagharian, Mohammadali, Iyer, Pramod

“…With globalization and immigration trends accelerating, today's entrepreneurial milieu is replete with culturally diverse, sometimes opposing, expectations and…”
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Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making by Rokonuzzaman, Md, Iyer, Pramod, Harun, Ahasan

“…This study investigates the important role of a retailer's return policy in consumers' decision making. Utilizing signaling theory and the Cue Diagnosticity…”
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Opportunism, governance structure and relational norms: An interactive perspective by Paswan, Audhesh K., Hirunyawipada, Tanawat, Iyer, Pramod

“…Opportunism in inter-firm partnership has intrigued scholars and managers, and existing research has identified several governance structural dimensions as…”
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Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions by Mukherjee, Atmadeep, Burton, Scot, Smith, Ronn J., Iyer, Pramod

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Determinants of brand performance: the role of internal branding by Iyer, Pramod, Davari, Arezoo, Paswan, Audhesh

“…The importance of internal branding is growing in both academia and practice. However, little attention has been directed toward identifying the organizational…”
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Imperfect produce: retailer actions and service outcomes by Mukherjee, Atmadeep, Mukherjee, Amaradri, Iyer, Pramod

“…Purpose Food waste is a big problem where millions of pounds of produce are discarded every year because they are imperfect or unattractive. Despite the…”
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Customer value co-creation behaviors and service outcomes: insights from a transformative service by Torkzadeh, Samaneh, Zolfagharian, Mohammadali, Iyer, Pramod

“…This research focuses on a key transformative service, namely public higher education, and examines how student value co-creation behaviors contribute to the…”
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B2B brand positioning – A capability (exploration x exploitation) based typology: Cases from the Middle East by Iyer, Pramod, Rokonuzzaman, Md, Paswan, Audhesh, Alhidari, Abdullah

“…As the importance of business to business (B2B) brand positioning increases, it has received considerable attention in recent years. While different…”
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Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers by Iyer, Pramod, Yazdanparast, Atefeh, Strutton, David

“…Purpose Political marketing is unable to reach out or influence voters as it once did. This study aims to identify means for political marketers to effectively…”
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Customer response to service encounter linguistics by Zolfagharian, Mohammadali, Hasan, Fuad, Iyer, Pramod

“…Purpose Focused on multicultural service encounters, this paper aims to argue that the interplay between customer language preference, employee choice and use…”
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Relationship between retailers’ return policies and consumer ratings by Rokonuzzaman, Md, Mukherjee, Atmadeep, Iyer, Pramod, Mukherjee, Amaradri

“…Purpose Return policies are major risk-allaying cues for customers, yet they are a critical cost/lost-sales for retailers. Despite their importance in the…”
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Organizational ambidexterity, brand management capability and brand performance by Iyer, Pramod, Davari, Arezoo, Zolfagharian, Mohammadali, Paswan, Audhesh

“…Purpose The purpose of this study is to examine the extent to which an organization’s pursuit of radical and disruptive innovations and refinement of existing…”
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Investigating Moral Links Between Religiosity, Altruism, and Green Consumption by Davari, Arezoo, Iyer, Pramod, Strutton, David

“…Religious practice and green consumption seem inherently related, as each activity purportedly benefits society. Despite this, few studies have explored the…”
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Market orientation, brand management processes and brand performance by Iyer, Pramod, Davari, Arezoo, Srivastava, Saurabh, Paswan, Audhesh K

“…Purpose The purpose of this study is to investigate the manner in which market orientation types facilitate the development of brand management processes…”
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Employee, branch, and brand switching: the role of linguistic choice, use and adaptation by Zolfagharian, Mohammadali, Hasan, Fuad, Iyer, Pramod

“…Purpose The purpose of this study is to explore how service employee choice and use of language to initiate and maintain conversation with second generation…”
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Positioning strategies of foreign and indigenous firms in an African cultural milieu by Blankson, Charles, Iyer, Pramod, Owusu-Frimpong, Nana, Nwankwo, Sonny, Hinson, Robert

“…Despite the pivotal role of positioning in marketing strategy formulation, few studies explicitly examine positioning strategies employed by foreign and…”
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