Search Results - "Irwin, Julie"

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  1. 1

    Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases? by Nicolao, Leonardo, Irwin, Julie R., Goodman, Joseph K.

    Published in The Journal of consumer research (01-08-2009)
    “…Previous theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such…”
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    Journal Article
  2. 2

    The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference by Luchs, Michael G., Naylor, Rebecca Walker, Irwin, Julie R., Raghunathan, Rajagopal

    Published in Journal of marketing (01-09-2010)
    “…Manufacturers are increasingly producing and promoting sustainable products (i.e., products that have a positive social and/or environmental impact). However,…”
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    Journal Article
  3. 3

    All eyes on you: The social audience and hedonic adaptation by Chugani, Sunaina, Irwin, Julie R.

    Published in Psychology & marketing (01-11-2020)
    “…Marketers have a keen interest in keeping customers happy past the point of product acquisition. However, consumer happiness with products typically declines…”
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    Journal Article
  4. 4

    Answering for yourself versus others: Direct versus indirect estimates of charitable donations by Jang, Hyunkyu, Irwin, Julie R.

    Published in Psychology & marketing (01-03-2021)
    “…When researchers ask about behavior in ethical contexts such as charitable giving, they sometimes use indirect questions (e.g., “what would another student…”
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    Journal Article
  5. 5

    Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition by Winterich, Karen Page, Reczek, Rebecca Walker, Irwin, Julie R.

    Published in Journal of marketing (01-09-2017)
    “…Nonprofit firms' reliance on donations to build inventory distinguishes them from traditional retailers. This reliance on consumer donations means that these…”
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  6. 6

    Multicollinearity is a red herring in the search for moderator variables: A guide to interpreting moderated multiple regression models and a critique of Iacobucci, Schneider, Popovich, and Bakamitsos (2016) by McClelland, Gary H., Irwin, Julie R., Disatnik, David, Sivan, Liron

    Published in Behavior research methods (01-02-2017)
    “…Multicollinearity is irrelevant to the search for moderator variables, contrary to the implications of Iacobucci, Schneider, Popovich, and Bakamitsos (Behavior…”
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    Journal Article
  7. 7

    That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information by RECZEK, REBECCA WALKER, IRWIN, JULIE R., ZANE, DANIEL M., EHRICH, KRISTINE R.

    Published in The Journal of consumer research (01-06-2018)
    “…This research documents a systematic bias in memory for ethical attribute information: consumers have better memory for an ethical attribute when a product…”
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  8. 8

    Happily Ever After: The Effect of Identity-Consistency on Product Satiation by CHUGANI, SUNAINA K., IRWIN, JULIE R., REDDEN, JOSEPH P.

    Published in The Journal of consumer research (01-12-2015)
    “…Repeated consumption of products and experiences leads to a reduction in enjoyment over time, a phenomenon that is commonly referred to as “satiation.” Three…”
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  9. 9

    Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding versus including Product Alternatives by Irwin, Julie R., Naylor, Rebecca Walker

    Published in Journal of marketing research (01-04-2009)
    “…Across four studies, including one involving an actual monetary decision, the authors demonstrate that forming a product consideration set by excluding versus…”
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  10. 10

    Negative Consequences of Dichotomizing Continuous Predictor Variables by Irwin, Julie R., McClelland, Gary H.

    Published in Journal of marketing research (01-08-2003)
    “…Marketing researchers frequently split (dichotomize) continuous predictor variables into two groups, as with a median split, before performing data analysis…”
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    Misleading Heuristics and Moderated Multiple Regression Models by Irwin, Julie R., McClelland, Gary H.

    Published in Journal of marketing research (01-02-2001)
    “…Moderated multiple regression models allow the simple relationship between the dependent variable and an independent variable to depend on the level of another…”
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  13. 13

    Willful Ignorance in the Request for Product Attribute Information by Ehrich, Kristine R., Irwin, Julie R.

    Published in Journal of marketing research (01-08-2005)
    “…Attribute information is not always readily available to consumers. This is especially true for ethical attributes, such as labor practices, environmental…”
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  14. 14

    Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption by Reczek, Rebecca Walker, Irwin, Julie, Zane, Danny

    Published in NIM Marketing Intelligence Review (01-05-2022)
    “…Reasons for ethically inconsistent purchase decisions x When shopping for fun products like jeans, few people take a moment to think about troublesome issues…”
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    The same old song: The power of familiarity in music choice by Ward, Morgan K., Goodman, Joseph K., Irwin, Julie R.

    Published in Marketing letters (01-03-2014)
    “…Does "familiarity breed contempt" or is "to know you is to love you"? In this research, we explore the role of familiarity in music choice. We show that…”
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  17. 17

    Confirmatory Factor Analysis of the Reynolds Intellectual Assessment Scales (RIAS) in Canadian Children by Irwin, Julie K., Joschko, Michael, Kerns, Kimberly A.

    Published in Clinical neuropsychologist (17-11-2014)
    “…The purpose of the current study was to assess the validity of the Reynolds Intellectual Assessment Scale's (RIAS) index and subtest scores by examining…”
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  18. 18

    Walking the Hedonic Product Treadmill: Default Contrast and Mood‐Based Assimilation in Judgments of Predicted Happiness with a Target Product by Raghunathan, Rajagopal, Irwin, Julie R.

    Published in The Journal of consumer research (01-12-2001)
    “…Consumers often browse through many products (a product context) before evaluating a particular target product. We examine the influence of four product…”
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  19. 19

    Product Category Familiarity and Preference Construction by Coupey, Eloïse, Irwin, Julie R., Payne, John W.

    Published in The Journal of consumer research (01-03-1998)
    “…Marketers often base decisions about marketing strategies on the results of research designed to elicit information about consumers' preferences. A large body…”
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  20. 20

    The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference by Luchs, Michael G., Naylor, Rebecca Walker, Irwin, Julie R., Raghunathan, Rajagopal

    Published in Journal of marketing (01-09-2010)
    “…Manufacturers are increasingly producing and promoting sustainable products (i.e., products that have a positive social and/or environmental impact). However,…”
    Get full text
    Journal Article