Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study

Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study

Purpose This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial...

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Bibliographic Details
Published in:RAUSP management journal Vol. 57; no. 2; pp. 165 - 181
Main Authors: Hossain, Kamal, Soon Lee, Kenny Cheah, Abdul Ghani Azmi, Ilhaamie Binti, Idris, Aida Binti, Alam, Mohammad Nurul, Rahman, Md. Adnan, Mohd Ali, Norinah
Format: Journal Article
Language:English
Published: São Paulo Emerald Group Publishing Limited 19-04-2022
Universidade de São Paulo
Emerald Publishing
Subjects:
Automobile industry
bangladesh
Brand loyalty
BUSINESS
Clothing industry
Decision making
Developing countries
Entrepreneurs
Entrepreneurship
export performance
Innovations
innovativeness
LDCs
Market entry
Performance evaluation
proactiveness
Product development
Qualitative research
risk-taking
Small & medium sized enterprises-SME
United Kingdom > UK
Bangladesh
Wales
Qualitative research
Bangladesh
Innovativeness
Export performance
Proactiveness
Risk-taking
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Summary:Purpose This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial, strategic and satisfaction levels of exporting firms. Design/methodology/approach To explain the association between such determinants, qualitative face-to-face, in-depth interviews were conducted with the respondents from the apparel manufacturing companies of Bangladesh. The study has also applied a content analysis technique to explore and triangulate the descriptions of EO dimensions on performance. Findings The research results reveal that EO has a meaningful explanation of export performance from the lived experience of the respondents. The study has also found frequent explanations and indicators about the association of innovativeness and proactiveness on export performance, but the risk-taking dimension has revealed no effects. Research limitations/implications The research has different implications on theoretical, managerial and policy-making aspects of EO and export performance. Nevertheless, the findings are based on the opinions of a small sample of entrepreneurs and high-level managers. Thus, it is important to test the generalizability of these findings in future research using a larger sample. Originality/value This study indicated product, process and market creation innovativeness. Risks related to product innovation, new market entry and politics are considered for risk-taking measures, while proactive innovation, technology and new market searching are used for measuring proactiveness. Additionally, multifaceted performance determinants have been applied to evaluate export performance. Hence, this study is a unique qualitative analysis with important theoretical, practical and methodological implications.
ISSN:2531-0488
2531-0488
DOI:10.1108/RAUSP-01-2021-0002