Search Results - "Hyun-Hwa Lee"

Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention? by Lee, Minsun, Lee, Hyun‐Hwa

“…Watching beauty YouTube channels when searching for product information and learning how to do makeup is becoming very popular among young women. This study…”
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A Test of the Expanded Tripartite Dual Pathway Model in Physically Active Korean Men by Lee, Minsun, Lee, Hyun-Hwa

“…The notion that having body-related problems is a female-oriented issue ignores that men also are pressured to have an ideal body, resulting in body image…”
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Young Generation Y consumers' perceptions of sustainability in the apparel industry by Hill, Jessica, Lee, Hyun-Hwa

“…Purpose - Conflicting marketing messages have caused consumers to misunderstand distinctions between sustainability and environmental concern, especially when…”
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Effect of image interactivity technology on consumer responses toward the online retailer by Fiore, Ann Marie, Kim, Jihyun, Lee, Hyun-Hwa

“…The present study empirically examined whether image interactivity technology (IIT), which enables the creation and manipulation of product images on a…”
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Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model by Lee, Hyun-Hwa, Chang, Eunyoung

“…This study investigates consumer attitudes toward the online codesign process in mass customization among Korean consumers. The extended Technology Acceptance…”
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Changes in the Biological Activities of Gracilaria verrucosa Extracted Using Different Extraction Solvents by Kim, Jin-Sol, Choi, Chulyung, Lee, Hyun-Hwa

“…This study investigated the antioxidant, antiaging, and antibacterial properties of Gracilaria verrucosa (GV) based on 95% methanol (GVM), ethanol (GVE), and…”
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Transparency of Global Apparel Supply Chains: Quantitative Analysis of Corporate Disclosures by Ma, Yoon Jin, Lee, Hyun-Hwa, Goerlitz, Kylie

“…ABSTRACT As the globalization of the apparel industry has increased, many issues have emerged regarding the management of supply chains overseas. Significantly…”
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The Interaction Effects of Age and Body Size on Body Appreciation and Health- Related Behaviors by Lee, Minsun, Lee, Hyun-Hwa

“…Whilst the associations among age, body size, body (dis)satisfaction, and weight management behavior have been well documented, there is little research on how…”
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Sustainable brand extensions of fast fashion retailers by Hill, Jessica, Lee, Hyun-Hwa

“…Purpose – The purpose of this paper is to examine consumer perceptions of a potential sustainable line extension introduced by a specific fast-fashion…”
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The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses by Lee, Hyun-Hwa, Fiore, Ann Marie, Kim, Jihyun

“…Purpose - The impact of web site interactivity on e-commerce has been emphasized in industry and empirical literature. The purpose of this paper is to focus on…”
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Understanding consumption behaviours for fair trade non‐food products: focusing on self‐transcendence and openness to change values by Ma, Yoon Jin, Lee, Hyun‐Hwa

“…Using the Schwartz value system, this study explored the personal values of consumers related to fair trade product consumption. This study further…”
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Comparative Analysis of Biological Activities and Phenolic Content between Fresh and Steamed Sargassum fusiforme in Different Extraction Solvents by Lee, Hyun-Hwa, Kim, Jin-Sol, Jeong, Jun-Han, Lee, Sook-Young, Kim, Chun-Sung

“…Sargassum fusiforme (SF), a perennial brown, is often steamed for consumption. SF contains many bioactive compounds; however, the effect of steaming these…”
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Effect of Different Solvents on the Extraction of Compounds from Different Parts of Undaria pinnatifida (Harvey) Suringar by Lee, Hyun-Hwa, Kim, Jin-Sol, Jeong, Jun-Han, Park, Su Mi, Sathasivam, Ramaraj, Lee, Sook Young, Kim, Chun Sung

“…Asian kelp (Undaria pinnatifida) is a brown alga mainly grown and consumed in East Asian countries such as China, Japan, and Korea. To date, studies on the…”
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Root-specific expression of defensin in transgenic tobacco results in enhanced resistance against Phytophthora parasitica var. nicotianae by Lee, Hyun-Hwa, Kim, Jin-Sol, Hoang, Quyen T. N., Kim, Jeong-Il, Kim, Young Soon

“…Phytophthora species are soil-borne pathogens that damage plants in both agro- and natural ecosystems. To suppress the devastating pathogen, we generated a…”
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Social media photo activity, internalization, appearance comparison, and body satisfaction: The moderating role of photo-editing behavior by Lee, Minsun, Lee, Hyun-Hwa

“…In this study, we examined the internalization of the ideal body and appearance comparison as mediators of the relationship between appearance-related photo…”
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The Ethanol Extracts of Osmanthus fragrans Leaves Ameliorate the Bone Loss via the Inhibition of Osteoclastogenesis in Osteoporosis by Seo, Yo-Seob, Lim, HyangI, Seo, Jeong-Yeon, Kang, Kyeong-Rok, Kim, Do Kyung, Lee, Hyun-Hwa, Oh, Deuk-Sil, Kim, Jae-Sung

“…The aim of this study was to evaluate the anti-osteoporosis effects of leaf ethanol extract (OFLEE) in bone marrow-derived macrophages (BMM) and animals with…”
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The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi-channel environment by Lee, Hyun-Hwa, Kim, Jihyun

“…Purpose - The purpose of this study is to investigate the effects of consumers' shopping orientation on their satisfaction level with the product search and…”
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Consumer responses to company disclosure of socially responsible efforts by Lee, Hyun-Hwa, Lee, Minsun, Ma, Yoon Jin

“…Since the California Transparency in Supply Chains Act (CTSCA) was enacted, many large apparel retailers are required to post a corporate social responsibility…”
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Consumer responses toward online review manipulation by Jin Ma, Yoon, Lee, Hyun-Hwa

“…Purpose – This paper aims to explore the effect on consumer responses of firms’ manipulating online reviews based on review valence (positive vs negative) and…”
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Consumer perceptions of online consumer product and service reviews: Focusing on information processing confidence and susceptibility to peer influence by Lee, Hyun‐Hwa, Jin Ma, Yoon

“…Purpose - Online consumer reviews play an important role in influencing consumers' purchasing decisions by providing a wealth of information about products and…”
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