Search Results - "Hwang, Yongjin"

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    The impacts of social needs and game playing type on esports consumers' positive eWOM sharing: applying the FIRO theory by Ock, Deokkyung, Hwang, Yongjin

    “…PurposeThe current study aims to examine esports consumers' social needs (inclusion, affection and control) as antecedents of positive eWOM intention…”
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    Journal Article
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    The dark side of national team identity: ethnocentrism and xenophobia by Gao, Fei, Heere, Bob, Hwang, Yongjin, Ballouli, Khalid

    “…The emphasis in team identity scholarship often is on the positive effects of social identity, such as consumer behaviour and sense of belonging, often…”
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    Journal Article
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    Effects of in-game brand congruity on esports consumers' implicit and explicit memory by Hwang, Yongjin, Watanabe, Nicholas Masafumi, Nagel, Mark

    “…PurposeThis study aims to examine the impacts of brand congruity of in-game brand placement on esports consumers' implicit and explicit…”
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    Journal Article
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    Regulatory Effect of Spray-Dried Lactiplantibacillus plantarum K79 on the Activation of Vasodilatory Factors and Inflammatory Responses by Kim, Ki Hwan, Hwang, Yongjin, Kang, Seok-Seong

    Published in Food science of animal resources (01-01-2024)
    “…The reduction of nitric oxide (NO) bioavailability in the endothelium induces endothelial dysfunction, contributing to the development of hypertension…”
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    Journal Article
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    More than Meets the Eye: Development of a Sport Event Stimuli and Destination Image Fit Scale by Hwang, Yongjin

    Published 01-01-2018
    “…Much research demonstrates an impact of sensory experience on sports fans’ satisfaction with live sporting events (Lee, Heere, & Chung, 2013; Lee, Lee, Seo, &…”
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    Dissertation
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    Antihypertensive Effect of Milk Fermented by Lactiplantibacillus plantarum K79 on Spontaneously Hypertensive Rats by Lim, Sang-Dong, Lee, Kyungwon, Han, Taewon, Jhun, Hyunjhung, Han, Ah-Ram, Hwang, Yongjin, Hong, Sangpil

    Published in Food science of animal resources (01-01-2024)
    “…The aim of this study is to investigate whether milk fermented by K79, which exhibits angiotensin-converting enzyme inhibitory activity, has an effect on…”
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    Journal Article