Blooming Business: How Consumer Satisfaction Shapes Online Plant and Cut Flower Spending

Online sales of plants are relatively new compared with other products. An online survey was used to measure online and in-store plant/flower spending from 1290 participants. Participants were satisfied with their online plant/flower purchases and spent $31.86 more on plants/flowers through online r...

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Bibliographic Details
Published in:	HortTechnology (Alexandria, Va.) Vol. 34; no. 4; pp. 481 - 484
Main Authors:	Rihn, Alicia L., Behe, Bridget K., Knuth, Melinda, Huddleston, Patricial
Format:	Journal Article
Language:	English
Published:	American Society for Horticultural Science (ASHS) 01-08-2024
Subjects:	online shopping online survey ornamental horticulture reviews
Online Access:	Get full text
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Summary:	Online sales of plants are relatively new compared with other products. An online survey was used to measure online and in-store plant/flower spending from 1290 participants. Participants were satisfied with their online plant/flower purchases and spent $31.86 more on plants/flowers through online retailers than in stores. Participants’ social media use increased their in-store plant/flower spending but not online spending. Using Amazon, Google, and farm-direct online retailers increased both in-store and online plant/flower spending. Demographic characteristics did not influence online or in-store spending, except income which had a positive effect.
ISSN:	1063-0198 1943-7714
DOI:	10.21273/HORTTECH05427-24