Search Results - "Hu, Tao Eric"

Give to give: The gifting motivation and behavior in the social live streaming service by Robin Tang, Zhenya, Eric Hu, Tao, Warkentin, Merrill

“…The social live streaming service (SLSS) helps users broadcast live videos over the Internet for social interactions. In SLSS, attracting users to purchase and…”
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Exploring Co-Created Service Value and Interactions of Social Commerce in China: A Service-Dominant Logic Perspective by Dai, Hua, Hu, Tao "Eric", Zhang, Yue "Jeff"

“…This study integrates the Service-Dominant Logic (S-D Logic) perspective and both streams of service marketing and information systems (IS) usage literature,…”
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License is “suspended”: the impact of social sharing on curbing moral licensing by Wen, Na, Hu, Tao Eric

“…Purpose Despite its prevalence and serious negative impact on consumer behavior, marketing strategies and social welfare, little is known about how to…”
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An Empirical Examination of Organizational Commitment Across Psychological Contract Matching Patterns in Information Technology Outsourcing (ITO) by Yang, Bo, Dai, Hua, Haried, Peter, Luo, Xin, Hu, Tao Eric

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