Search Results - "Hu, Lala"

The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms by Hu, Lala

“…Purpose The purpose of this paper is to analyze how the personal protective equipment (PPE) industry managed supply chain and business relationships disrupted…”
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A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry by Hu, Lala, Basiglio, Angela

“…PurposeThis paper aims at understanding how automotive firms integrate customer relationship management (CRM) tools and big data analytics (BDA) into their…”
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The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 by Hu, Lala, Olivieri, Mirko

“…Purpose The purpose of this paper is to investigate how business-to-business (B2B) companies operating in durable goods use digital communications after the…”
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The brand-building process of B2B high-tech startups in an omni-digital environment by Olivieri, Mirko, Hu, Lala

“…Purpose Through the theoretical lens of social practice theory, the aim of this research is to investigate how business-to-business (B2B) high-tech startups…”
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Social media management in the traveller's customer journey: an analysis of the hospitality sector by Hu, Lala, Olivieri, Mirko

“…In hospitality, consumers rely on social media during the purchase decision process, e.g. to search for information, compare alternative destinations and share…”
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Extract from Semi di tè (Tea Seeds) by Hu, Lala

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The Chinese market as an opportunity to innovate distribution strategies?: Evidences from Italian firms by Hu, Lala

“…Purpose The purpose of this paper is to analyze the distribution strategies implemented by foreign firms in emerging markets, and to investigate whether they…”
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The country of origin effect: a hedonic price analysis of the Chinese wine market by Hu, Lala, Baldin, Andrea

“…Purpose The purpose of this paper is to analyse the country of origin (COO) effect on wine purchase in China by considering a sample from an e-commerce…”
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The Chinese market as an opportunity to innovate distribution strategies? by Hu, Lala

“…Purpose The purpose of this paper is to analyze the distribution strategies implemented by foreign firms in emerging markets, and to investigate whether they…”
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How digital platforms affect the internationalisation of wine firms in China by Hu, Lala, Galli, Marta, Sebastiani, Roberta

“…PurposeThe Chinese market represents an increasingly popular destination for wine firms and recent opportunities derive from the growth of e-commerce. The aim…”
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Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks by Hu, Lala, Olivieri, Mirko, Rialti, Riccardo

“…Purpose This paper aims to investigate small and medium enterprises’ (SMEs) adoption of social media platforms and how they integrated them within their…”
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Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education by Hu, Lala, Filipescu, Diana A., Pergelova, Albena

“…PurposeThe aim of this study is to understand how digital platforms and context-specific characteristics of China – such as swift guanxi – affect opportunities…”
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Extract from Semi di tè (Tea Seeds) by Hu, Lala

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The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis by Hu, Lala, Filieri, Raffaele, Acikgoz, Fulya, Zollo, Lamberto, Rialti, Riccardo

“…Mobile devices are ubiquitous in the lives of modern consumers, who use them for information‐seeking and purchasing activities, fostering the emergence of…”
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Leveraging domestic and foreign learning to develop marketing capabilities: The case of the Chinese company Goodbaby by Checchinato, Francesca, Hu, Lala, Perri, Alessandra, Vescovi, Tiziano

“…Purpose The purpose of this paper is to explore the role of different learning sources in the process of capability building of Chinese firms (CFs) approaching…”
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Leveraging domestic and foreign learning to develop marketing capabilities by Checchinato, Francesca, Hu, Lala, Perri, Alessandra, Vescovi, Tiziano

“…Purpose The purpose of this paper is to explore the role of different learning sources in the process of capability building of Chinese firms (CFs) approaching…”
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