Search Results - "Howe, Holly S."

Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers by Oba, Demi, Howe, Holly S, Fitzsimons, Gavan J

“…Popular brands like Wendy’s, Postmates, and RyanAir have gained notoriety by making fun of their consumers, but is this an effective strategy to build strong…”
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Aha over Haha: Brands benefit more from being clever than from being funny by Howe, Holly S., Zhou, Lingrui, Dias, Rodrigo S., Fitzsimons, Gavan J.

“…We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt…”
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Validity of smartphone pedometer applications by Orr, Krystn, Howe, Holly S, Omran, Janine, Smith, Kristina A, Palmateer, Tess M, Ma, Alvin E, Faulkner, Guy

“…Given the widespread use of smartphone pedometer applications and the relatively limited number of published validity tests, this study examined the validity…”
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Anger Damns the Innocent by DeCelles, Katherine A., Adams, Gabrielle S., Howe, Holly S., John, Leslie K.

“…False accusations of wrongdoing are common and can have grave consequences. In six studies, we document a worrisome paradox in perceivers’ subjective judgments…”
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Being there without being there: Gifts compensate for lack of in‐person support by Wiener, Hillary J. D., Howe, Holly S., Chartrand, Tanya L.

“…Providing social support is a critical part of being in a relationship with someone, but people often struggle to support loved ones in person. In this paper,…”
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Perceptions of readiness for independent practice among graduating orthopedic surgery residents in Ontario in the last 30 years by Ndoja, Silvio, Howe, Holly S., Papp, Steven R., Schemitsch, Emil H., Lanting, Brent A.

“…There is increasing concern regarding the lack of physicians and underresourcing of the medical system in Canada. The training of orthopedic surgeons has…”
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A pilot yoga physical education curriculum to promote positive body image by Cox, Anne E., Ullrich-French, Sarah, Howe, Holly S., Cole, Amy N.

“…•Decreases in body surveillance were observed during a 12-week yoga curriculum.•Increases in physical self-worth were observed during a 12-week yoga…”
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Therapeutic Cannabis Use in Kidney Disease: A Survey of Canadian Nephrologists by Gitau, Kevin, Howe, Holly S., Ginsberg, Lydia, Perl, Jeffrey, Ailon, Jonathan

“…Cannabis use may be helpful for symptom management in patients with chronic kidney disease (CKD). Knowledge, attitudes, and comfort with use of medical…”
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Factors influencing cannibalism in the plainfin midshipman fish by Bose, Aneesh P.H., Cogliati, Karen M., Howe, Holly S., Balshine, Sigal

“…Cannibalism of young is a common yet seemingly paradoxical phenomenon observed across a wide variety of taxa. Understanding this behaviour in the context of…”
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The association between gender role stereotypes, resistance training motivation, and participation by Howe, Holly S., Welsh, Timothy N., Sabiston, Catherine M.

“…Test the relationships between implicit gender stereotypes and perceptions of resistance training pleasantness, resistance training motivation, and…”
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Associations between resistance training motivation, behaviour and strength by Murray, Ross M., Howe, Holly S., Sylvester, Benjamin D., Willson, Erin, Sabiston, Catherine M.

“…Resistance training is an important component of exercise that has widespread positive distinct health benefits. However, studies examining exercise motivation…”
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Therapeutic Cannabis Use in Kidney Disease: A Survey of Canadian NephrologistsPlain-Language Summary by Kevin Gitau, Holly S. Howe, Lydia Ginsberg, Jeffrey Perl, Jonathan Ailon

“…Rationale & Objective: Cannabis use may be helpful for symptom management in patients with chronic kidney disease (CKD). Knowledge, attitudes, and comfort with…”
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