Search Results - "Horky, Alisha Blakeney"

Understanding the differences of public and private self-service technology by E. Collier, Joel, L. Sherrell, Daniel, Babakus, Emin, Blakeney Horky, Alisha

“…Purpose – The purpose of this paper is to explore the potential differences between types of self-service technology. Specifically, the paper explores how the…”
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Exploring the Facebook Like: a product and service perspective by Pelletier, Mark J, Blakeney Horky, Alisha

“…Purpose – The purpose of this exploratory study is to expand the knowledge of the current literature stream and to attempt to more fully understand the simple…”
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Ties that bind: leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing by Dowin Kennedy, Elena, Horky, Alisha Blakeney, Kaufmann, Ethan

“…Purpose The purpose of this paper is to examine how small and medium enterprises (SMEs) within an entrepreneurial community engage in cross-promotion on social…”
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Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions by Pelletier, Mark J., Horky, Alisha Blakeney, Fox, Alexa K.

“…•Facebook users’ exiting intentions in the platform’s post-trust era is severely underexplored.•Users more freely express themselves and exhibit fewer exiting…”
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Why the little things matter: Exploring situational influences on customers' self-service technology decisions by Collier, Joel E., Moore, Robert S., Horky, Alisha, Moore, Melissa L.

“…The bulk of self-service research has focused on customers' static attitudes toward the technology while failing to note that situational influences can often…”
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