Search Results - "Horky, Alisha"

Why the little things matter: Exploring situational influences on customers' self-service technology decisions by Collier, Joel E., Moore, Robert S., Horky, Alisha, Moore, Melissa L.

“…The bulk of self-service research has focused on customers' static attitudes toward the technology while failing to note that situational influences can often…”
Get full text

IHateYourBrand: adaptive service recovery strategies on Twitter by Abney, Alexandra K, Pelletier, Mark J, Ford, Toni-Rochelle S, Horky, Alisha B

“…Purpose Social networks offer consumers the ability to voice their opinions of brands in a real-time, public setting. This represents a unique challenge for…”
Get full text

Understanding the differences of public and private self-service technology by E. Collier, Joel, L. Sherrell, Daniel, Babakus, Emin, Blakeney Horky, Alisha

“…Purpose – The purpose of this paper is to explore the potential differences between types of self-service technology. Specifically, the paper explores how the…”
Get full text

Exploring the Facebook Like: a product and service perspective by Pelletier, Mark J, Blakeney Horky, Alisha

“…Purpose – The purpose of this exploratory study is to expand the knowledge of the current literature stream and to attempt to more fully understand the simple…”
Get full text

Ties that bind: leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing by Dowin Kennedy, Elena, Horky, Alisha Blakeney, Kaufmann, Ethan

“…Purpose The purpose of this paper is to examine how small and medium enterprises (SMEs) within an entrepreneurial community engage in cross-promotion on social…”
Get full text

Disruptive technology and AI in the banking industry of an emerging market by Omoge, Akinyemi Paul, Gala, Prachi, Horky, Alisha

“…PurposeAs disruptive technologies, such as the use of artificial intelligence (AI)-enabled customer relationship management (CRM) systems, alter the processes…”
Get full text

Gift card program incrementality and cannibalization: The effect on revenue and profit by Norvell, Tim, Horky, Alisha

“…Many retailers have not measured the magnitude of cannibalization or its impact on revenue and profit when existing customers use a gift card for purchases…”
Get full text

Bonus gift card programs: a methodology to measure the impact on revenue and profit by Norvell, Tim, Horky, Alisha

“…Many retailers are now offering bonus gift cards to entice customers to buy more regular gift cards. The most common offers are a $5 bonus card with $25 worth…”
Get full text

Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions by Pelletier, Mark J., Horky, Alisha Blakeney, Fox, Alexa K.

“…•Facebook users’ exiting intentions in the platform’s post-trust era is severely underexplored.•Users more freely express themselves and exhibit fewer exiting…”
Get full text