Search Results - "Hong, Nguyen Nguyet"

An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry by Nguyen, Thi Hong Nguyet, Tran, Nguyen Khanh Hai, Do, Khoa

“…This article examined and measured corporate social responsibility's (CSR) affection for green brand equity in the banking sector based on customer perception…”
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The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior by Nguyen, Thi Hong Nguyet, Tran, Nguyen Khanh Hai, Do, Khoa, Tran, Van Dung

“…The study aims at investigating the impact on relationships among visual appeals of products, sales promotion programs, and instant gratification factors on…”
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The Impact of CSR on Brand Identification, Word of Mouth and Consumer’s Repurchase Intention in the Retailer Industry by Nguyen, Thi Hong Nguyet, Tran, Nguyen Khanh Hai, Do, Khoa, Tran, Van Dung

“…This study explored and measured the influence of corporation social responsibility (CSR) on consumers' re-purchase intentions through the mediators of brand…”
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Screening of the matrix metalloproteinase inhibitory activity on extracts from Cordyceps neovolkiana DL0004 and Cordyceps takaomontana DL0038A fungi by Hong, Nguyen Nguyet, Tim, Cao Ha, Dung, Nguyen Chi, Hiep, Dinh Minh, Suong, Ngo Ke

“…Matrix metalloproteinases (MMPs) are endopeptidases, they are involved in tumor growth, and the processes of invasion and metastasis. Cordyceps spp. were…”
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The influence of health consciousness on consumer’s online shopping behaviour during Covid-19 pandemic by Nguyễn Thị Hồng Nguyệt

“…This study examines and measures the influence of risk perception and health consciousness on consumers’ online shopping behaviour during the Covid-19…”
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Innovation leadership style and employee’s affective commitment in government agencies in Ho Chi Minh City by Nguyễn Thị Hồng Nguyệt, Trần Cao Vinh, Lý Sơn

“…This study examines the relationship among transformational leadership, transactional leadership, job satisfaction, and government officers’ affective…”
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Ảnh hưởng của mối quan tâm sức khỏe đến quyết định lựa chọn hình thức mua sắm trực tuyến trong mùa dịch bệnh Covid-19 by Nguyệt, Nguyễn Thị Hồng

“…Bài viết này nhằm nghiên cứu mối quan hệ tác động của nhận thức rủi ro và mối quan tâm sức khỏe đối với quyết định mua sắm hàng hóa tiêu dùng nhanh trực tuyến…”
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Phong cách lãnh đạo đổi mới và sự gắn kết tình cảm của người lao động trong các cơ quan công quyền tại thành phố Hồ Chí Minh by Nguyệt, Nguyễn Thị Hồng, Vinh, Trần Cao, Sơn, Lý

“…Nghiên cứu này nhằm khám phá mối quan hệ giữa phong cách lãnh đạo chuyển đổi, phong cách lãnh đạo nghiệp vụ, sự hài lòng công việc và gắn kết tình cảm của…”
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