Search Results - "Hofacker, Charles"

What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score by Filieri, Raffaele, Hofacker, Charles F., Alguezaui, Salma

“…Online consumer reviews (OCRs) have become one of the most helpful and influential information in consumers purchase decisions. However, the proliferation of…”
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Using a strobelight analysis to examine relationship inconsistency by Pappas, Alec, Hofacker, Charles F., Bolander, Willy

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Consumer Power: Evolution in the Digital Age by Labrecque, Lauren I., vor dem Esche, Jonas, Mathwick, Charla, Novak, Thomas P., Hofacker, Charles F.

“…The predictions of growing consumer power in the digital age that predated the turn of the century were fueled by the rise of the Internet, then reignited by…”
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Gamification and Mobile Marketing Effectiveness by Hofacker, Charles F., de Ruyter, Ko, Lurie, Nicholas H., Manchanda, Puneet, Donaldson, Jeff

“…A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting…”
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Big Data and consumer behavior: imminent opportunities by Hofacker, Charles F, Malthouse, Edward Carl, Sultan, Fareena

“…Purpose – The purpose of this paper is to assess how the study of consumer behavior can benefit from the presence of Big Data. Design/methodology/approach –…”
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How online trust evolves over time: The role of social perception by Ye, Christine, Hofacker, Charles F., Peloza, John, Allen, Alexis

“…Using customer service scenarios in an online retail context, the current study examines how cognitive and affective trust develop over time and how service…”
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The influence of personality on active and passive use of social networking sites by Pagani, Margherita, Hofacker, Charles F., Goldsmith, Ronald E.

“…Managers are more and more interested in social networking sites because they provide opportunities for strengthening relationships with customers as well as…”
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Bayesian inference and consumer behavioral theory by Hofacker, Charles F., Nguyen, Huong N. L., Fina, Matteo

“…With this article we hope to achieve two goals. The first is to encourage consumer behavioral researchers to consider Bayesian methods for analyzing…”
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior by Zadeh, Arash H., Farhang, Maryam, Zolfagharian, Mohammadali, Hofacker, Charles F.

“…PurposeThis research (1) investigates value cocreation behavior and the underlying activities on social media; (2) examines the motivational values and…”
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Discovering synergies and conflicts in online and offline in-store engagement by Banerjee, Syagnik, Sultan, Fareena, Hofacker, Charles F.

“…Brands expect that greater physical in-store engagement will reduce visits to competitors. However, if customers are simultaneously engaged virtually, where…”
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Customer-customer value co-creation in social media: conceptualization and antecedents by Zadeh, Arash H., Zolfagharian, Mohammadali, Hofacker, Charles F.

“…Social media has vitalized the role of customer-to-customer (C2C) interactions in the value co-creation process. However, there is limited research…”
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Dystopia and utopia in digital services by Hofacker, Charles F., Corsaro, Daniela

“…In this commentary we explore a set of paradoxes in digital services that we call Truth versus Lies, Long Term versus Short Term, Fair versus Unfair, Humans…”
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Information technology and Baumol's cost disease in healthcare services: a research agenda by Mithas, Sunil, Hofacker, Charles F, Bilgihan, Anil, Dogru, Tarik, Bogicevic, Vanja, Sharma, Ajit

“…PurposeThis paper advances a research agenda for service researchers at the intersection of healthcare and information technologies to improve access to…”
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Comparing the measures of consumer knowledge calibration by Pillai, Kishore Gopalakrishna, Hofacker, Charles F

“…Purpose Studies on consumer knowledge calibration have used different measures of calibration. The purpose of this paper is to undertake a comparative…”
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Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust by Premazzi, Katia, Castaldo, Sandro, Grosso, Monica, Raman, Pushkala, Brudvig, Susan, Hofacker, Charles F.

“…The collection of personal information from customers is a necessity for Internet merchants, who need such information to effectively provide service to…”
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Adding store to web: migration and synergy effects in multi-channel retailing by Fornari, Edoardo, Fornari, Daniele, Grandi, Sebastiano, Menegatti, Mario, Hofacker, Charles F

“…Purpose – The purpose of this paper is to investigate the topic of multi-channel retailing. Specifically, the research intends to determine if and to what…”
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Brave New World? On AI and the Management of Customer Relationships by Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin

“…In light of the emerging discourse on AI systems' effect on society, whose perception swings widely between utopian and dystopian, we conduct herein a critical…”
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Developing and validating a scale of consumer brand embarrassment tendencies by Walsh, Gianfranco, Albrecht, Arne K., Hofacker, Charles F., Grant, Ian, Takahashi, Ikuo

“…A valid brand embarrassment tendency scale seeks to measure individual differences in people's proneness to feel embarrassed in relation to brands. Three…”
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Beyond gaming: Linking flow, brand attitudes, and purchase intent in realistic and emergent three-dimensional virtual environments by Hooker, Robert, Wasko, Molly, Paradice, David, Teigland, Robin, Hofacker, Charles

“…Purpose The purpose of this paper is to test flow as a construct distinctly separate from its antecedents, and the resulting impact on brand attitudes and…”
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Effects of design factors on store image and expectation of merchandise quality in web-based stores by Oh, Jungmi, Fiorito, Susan S., Cho, Hira, Hofacker, Charles F.

“…This study investigates two design factors of store atmosphere in relation to store image and consumers’ expectations of merchandise quality for web-based…”
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