Search Results - "Hoekstra, Janny"

Customization of online advertising: The role of intrusiveness by van Doorn, Jenny, Hoekstra, Janny C.

“…This study examines the trade-off between tailoring an ad to an individual consumer's needs and the demand for personal data required to do so, which is…”
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The impact of satisfaction and payment equity on cross-buying: A dynamic model for a multi-service provider by Verhoef, Peter C., Franses, Philip Hans, Hoekstra, Janny C.

“…In the last decade, marketers have primarily focused on keeping customers. Only recently have they become aware that creating value by cross-selling additional…”
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The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands by Verhoef, Peter C., Spring, Penny N., Hoekstra, Janny C., Leeflang, Peter S.H.

“…Although the application of segmentation and predictive modeling is an important topic in the database marketing (DBM) literature, no study has yet…”
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Thriving through turbulence by Hoekstra, Janny C., Leeflang, Peter S.H.

“…Economic, environmental, social and digital (r)evolutions have fundamentally transformed marketing theory and marketing practice. We are confronted with new…”
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Waardering van en voor marketinginspanningen by Hoekstra, Janny, Leeflang, P. S. H.

“…De roep om marketing accountability, ofwel het kwantificeren van de effecten van marketinginspanningen, klinkt steeds luider. Dit artikel geeft een overzicht…”
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Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires by Harms, Bianca, Hoekstra, Janny C., Bijmolt, Tammo H. A.

“…Using unique data from 609 parent–daughter (8–16 years of age) dyads, in an online experiment we studied two pivotal antecedents of young viewers’ cognitive…”
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The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter? by Verhoef, P. C., Franses, P. H., Hoekstra, J. C.

“…A study examines the effect of relational constructs (e.g. satisfaction, trust, and affective and calculative commitment) on customer referrals and the number…”
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You don't fool me! Consumer perceptions of digital native advertising and banner advertising by Harms, Bianca, Bijmolt, Tammo H.A., Hoekstra, Janny C.

“…This study investigates consumer perceptions of article-style native advertisements and banner advertisements, in terms of understanding the message intent, ad…”
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The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter? by Verhoef, Peter C., Franses, Philip Hans, Hoekstra, Janny C.

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The effectiveness of direct response radio commercials by Verhoef, Peter C, Hoekstra, Janny C, van Aalst, Marcel

“…Radio is becoming increasingly popular as an advertising medium. At the same time, more and more companies are integrating direct marketing in their…”
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The Opening and Reading Behavior of Business-to-Business Direct Mail by De Wulf, Kristof, Hoekstra, Janny C., Commandeur, Harry R.

“…Companies who are able to optimize their target audience's opening and reading behavior of commercial business-to-business mailings realize two objectives at…”
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The effectiveness of direct response radio commercials: Results of a field experiment in The Netherlands by Verhoef, Peter C., Hoekstra, Janny C., van Aalst, Marcel

“…Radio is becoming increasingly popular as an advertising medium. At the same time, more and more companies are integrating direct marketing in their…”
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Digital Native Advertising: Practitioner Perspectives and a Research Agenda by Harms, Bianca, Bijmolt, Tammo H.A., Hoekstra, Janny C.

“…Digital native advertising is a subtle form of digital advertising that is integrated closely with its context. Practitioners are increasingly assigning…”
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The impact of satisfaction and payment equity on cross-buying by Verhoef, Peter C., Franses, Philip Hans, Hoekstra, Janny C.

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Conjoint experiments for direct mail response optimization by Vriens, Marco, van der Scheer, Hiek R, Hoekstra, Janny C, Roelf Bult, Jan

“…Given the growing number of firms that use direct mail, it is important to develop methods to improve response rates. Better selection methods are useful for…”
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The impact of satisfaction and payment equity on crossbuying: A dynamic model for a multi-service provider by Verhoef, Peter C, Franses, Philip Hans, Hoekstra, Janny C

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Using “opt out” reply cards in direct mail by van der Scheer, Hiek R., Hoekstra, Janny C., Vriens, Marco

“…Improving direct mail response rates generally may be accomplished by two alternative approaches: 1) target selection and 2) optimization of direct mail…”
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Using “opt out” reply cards in direct mailOptimal design, target selection, and profit implications by van der Scheer, Hiek R., Hoekstra, Janny C., Vriens, Marco

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Using “opt out” reply cards in direct mail Optimal design, target selection, and profit implications by van der Scheer, Hiek R., Hoekstra, Janny C., Vriens, Marco

“…Improving direct mail response rates generally may be accomplished by two alternative approaches: 1) target selection and 2) optimization of direct mail…”
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