Search Results - "Hoek, Janet A"

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  1. 1

    "Healthy Eating - Healthy Action": evaluating New Zealand's obesity prevention strategy by McLean, Rachael M, Hoek, Janet A, Buckley, Sue, Croxson, Bronwyn, Cumming, Jacqueline, Ehau, Terry H, Tanuvasa, Ausaga Fa'asalele, Johnston, Margaret, Mann, Jim I, Schofield, Grant

    Published in BMC public health (06-12-2009)
    “…New Zealand rates of obesity and overweight have increased since the 1980s, particularly among indigenous Māori people, Pacific people and those living in…”
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    Journal Article
  2. 2

    ‘The times are changing’: New Zealand smokers' perceptions of the tobacco endgame by Maubach, Ninya, Hoek, Janet A, Edwards, Richard, Gifford, Heather, Erick, Stephanie, Newcombe, Rhiannon

    Published in Tobacco control (01-11-2013)
    “…Background The New Zealand government's goal of achieving a smoke-free society by 2025 reflects growing interest in ‘endgame’ solutions to tobacco smoking…”
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    Journal Article
  3. 3

    Consumers' knowledge, perceptions, and responsiveness to direct-to-consumer advertising of prescription medicines by Hoek, Janet, Maubach, Ninya

    Published in New Zealand medical journal (16-02-2007)
    “…Explores whether direct-to-consumer-advertising (DTCA) of prescription medicines increased disadvantaged consumers' knowledge of important health issues and…”
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    Journal Article
  4. 4

    Marketing communications and obesity: a view from the dark side by Hoek, Janet

    Published in New Zealand medical journal (12-08-2005)
    “…[...]they reinforce existing behaviour patterns (where these are already favourable) so consumers continue to buy specific brands.3 These goals are not…”
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    Journal Article