Search Results - "Hock, Stefan"

Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity by Mafael, Alexander, Raithel, Sascha, Hock, Stefan J.

“…Firms struggle to respond to product recalls and manage post-recall customer satisfaction. In three studies, we examine the impact of firms’ remedy choice on…”
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The crisis‐response match: An empirical investigation by Raithel, Sascha, Hock, Stefan J

“…Prior crisis-response literature outlines zones of conformity (i.e., response meets stakeholder expectations), underconformity (i.e., response falls short of…”
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Product recall effectiveness and consumers’ participation in corrective actions by Raithel, Sascha, Hock, Stefan J., Mafael, Alexander

“…Firms struggle to respond to product recalls and achieve high recall effectiveness, i.e., the percentage of affected consumers who participate in corrective…”
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Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns by Hock, Stefan J., Raithel, Sascha

“…Celebrity endorsers can cause negative publicity that can spill over to the endorsed brand. However, little is known about the economic effects of firm…”
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The Impact of Crowding on Calorie Consumption by HOCK, STEFAN J., BAGCHI, RAJESH

“…Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a…”
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The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit by Zhu, Meng, Bagchi, Rajesh, Hock, Stefan J

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The effects of brand equity and failure severity on remedy choice after a product recall by Raithel, Sascha, Mafael, Alexander, Hock, Stefan J

“…Purpose There is limited insight concerning a firm’s remedy choice after a product recall. This study aims to propose that failure severity and brand equity…”
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Promotional Games Increase Consumer Conversion Rates and Spending by Hock, Stefan J, Bagchi, Rajesh, Anderson, Thomas M

“…Abstract Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how…”
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Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects by Raithel, Sascha, Taylor, Charles R., Hock, Stefan J.

“…Prior research on the impact of marketing activities such as Super Bowl advertising on firm value has produced mixed results. Drawing on the marketing…”
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Toxic retrobulbar neuritis due to recurrent nonsteroidal antiinflammatory drug-exacerbated respiratory disease-based chronic sinusitis in the left sphenoid sinus: a case report by Schapher, Mirco, Bruegel, Jacob, Guener, Fabian, Volbers, Bastian, Eichhorn, Philip, Agaimy, Abbas, Berger, Magdalena, Mardin, Christian, Doerfler, Arnd, Hock, Stefan W

“…Abrupt visual impairment constitutes a medical urgency, necessitating an interdisciplinary diagnostic and therapeutic approach owing to the broad spectrum of…”
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Disclosure Effects in Influencer Marketing: Implications for Courts, Regulators and Marketers by Berger-Walliser, Gerlinde, Hock, Stefan J, Walliser, Björn

“…Influencer marketing, the practice of compensating social media personalities to promote a company's products and/or brands, is a ubiquitous strategy in…”
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"Top 10" reasons: When adding persuasive arguments reduces persuasion by Weaver, Kimberlee, Hock, Stefan J., Garcia, Stephen M.

“…Across four studies, we show that experts' efforts to strengthen the persuasiveness of health and civic duty-related appeals actually weakened them. When…”
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Sunitinib impedes brain tumor progression and reduces tumor‐induced neurodegeneration in the microenvironment by Hatipoglu, Gökçe, Hock, Stefan W., Weiss, Ruth, Fan, Zheng, Sehm, Tina, Ghoochani, Ali, Buchfelder, Michael, Savaskan, Nicolai E., Eyüpoglu, Ilker Y.

“…Malignant gliomas can be counted to the most devastating tumors in humans. Novel therapies do not achieve significant prolonged survival rates. The cancer…”
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Uncertainty-aware deep learning for trustworthy prediction of long-term outcome after endovascular thrombectomy by Martín Vicario, Celia, Rodríguez Salas, Dalia, Maier, Andreas, Hock, Stefan, Kuramatsu, Joji, Kallmuenzer, Bernd, Thamm, Florian, Taubmann, Oliver, Ditt, Hendrik, Schwab, Stefan, Dörfler, Arnd, Muehlen, Iris

“…Acute ischemic stroke (AIS) is a leading global cause of mortality and morbidity. Improving long-term outcome predictions after thrombectomy can enhance…”
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Association of non-contrast CT markers with long-term functional outcome in deep intracerebral hemorrhage by Kölbl, Kathrin, Hock, Stefan W, Xu, Mingming, Sembill, Jochen A, Mrochen, Anne, Balk, Stefanie, Lang, Stefan, Volbers, Bastian, Engelhorn, Tobias, Kallmünzer, Bernd, Kuramatsu, Joji B

“…Hematoma expansion (HE) is the most important therapeutic target during acute care of patients with intracerebral hemorrhage (ICH). Imaging biomarkers such as…”
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Influence of bundled care treatment on functional outcome in patients with intracerebral hemorrhage by Mrochen, Anne, Song, Yu, Harders, Verena, Sembill, Jochen A, Sprügel, Maximilian I, Hock, Stefan, Lang, Stefan, Engelhorn, Tobias, Kallmünzer, Bernd, Volbers, Bastian, Kuramatsu, Joji B

“…General guideline recommendations in patients with intracerebral hemorrhage (ICH) include blood pressure-, temperature- and glucose management. The therapeutic…”
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Effects of Hippocampal Sparing Radiotherapy on Brain Microstructure-A Diffusion Tensor Imaging Analysis by Dinkel, Johannes G, Lahmer, Godehard, Mennecke, Angelika, Hock, Stefan W, Richter-Schmidinger, Tanja, Fietkau, Rainer, Distel, Luitpold, Putz, Florian, Dörfler, Arnd, Schmidt, Manuel A

“…Hippocampal-sparing radiotherapy (HSR) is a promising approach to alleviate cognitive side effects following cranial radiotherapy. Microstructural brain…”
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Prognostic Accuracy of CTP Summary Maps in Patients with Large Vessel Occlusive Stroke and Poor Revascularization after Mechanical Thrombectomy-Comparison of Three Automated Perfusion Software Applications by Muehlen, Iris, Borutta, Matthias, Siedler, Gabriela, Engelhorn, Tobias, Hock, Stefan, Knott, Michael, Hoelter, Philip, Volbers, Bastian, Schwab, Stefan, Doerfler, Arnd

“…Background: Innovative automated perfusion software solutions offer support in the management of acute stroke by providing information about the infarct core…”
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Polysaccharide Capsule Composition of Pneumococcal Serotype 19A Subtypes Is Unaltered among Subtypes and Independent of the Nutritional Environment by Brugger, Silvio D, Troxler, Lukas J, Rüfenacht, Susanne, Frey, Pascal M, Morand, Brigitte, Geyer, Rudolf, Mühlemann, Kathrin, Höck, Stefan, Thormann, Wolfgang, Furrer, Julien, Christen, Stephan, Hilty, Markus

“…Serotype 19A strains have emerged as a cause of invasive pneumococcal disease after the introduction of the 7-valent pneumococcal conjugate vaccine (PCV7), and…”
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Why Does It Shine?-A Prognostic Analysis about Predisposing Factors for Blood-Brain Barrier Damage after Revascularisation of Cerebral Large-Vessel Occlusion by Knott, Michael, Hock, Stefan, Soder, Liam, Mühlen, Iris, Kremer, Svenja, Sprügel, Maximilian I, Sembill, Jochen A, Kuramatsu, Joji B, Schwab, Stefan, Engelhorn, Tobias, Doerfler, Arnd

“…Hyperdense lesions in CT after EVT of LVO are common. These lesions are predictors for haemorrhages and an equivalent of the final infarct. The aim of this…”
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