Search Results - "Hise, Richard T."
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E-satisfaction: an initial examination
Published in Journal of retailing (22-09-2000)“…As more e-retailers promise their customers that online experiences will be satisfying ones, understanding what creates a satisfying customer experience…”
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Communication, utilization, and performance in international strategic alliances: An investigation of the post‐formation process
Published in International journal of commerce and management (22-03-2010)“…Purpose - The purpose of this paper is to explore post-international strategic alliance (ISA) establishment processes by exploring the interrelationships…”
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Communication, utilization, and performance in international strategic alliances
Published in International journal of commerce and management (16-03-2010)“…Purpose - The purpose of this paper is to explore post-international strategic alliance (ISA) establishment processes by exploring the interrelationships…”
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The implications of time-based competition on international logistics strategies
Published in Business horizons (01-09-1995)“…The logistical strategy for international businesses of time-based competition is a natural progression of previous ones based on cost and value. While…”
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A Cross Cultural Analysis of the Geographical Knowledge of U.S., Irish, Israeli, Mexican, and South Korean Business School Students
Published in Journal of teaching in international business (13-10-2004)“…Geographical knowledge about foreign countries is considered to be a significant factor related to the successful marketing of goods and services in…”
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Global Geographical Knowledge of Business Students: An Update and Recommendations for Improvement
Published in Journal of teaching in international business (2000)“…Although geographical knowledge of foreign countries is a crucial factor in successfully marketing goods and services to international markets, an article in…”
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Evaluating Marketing Assets in Mergers and Acquisitions
Published in The Journal of business strategy (01-07-1991)“…Marketing factors often explain why mergers and acquisitions subsequently succeed or fail. Here are guidelines for appraising the value of marketing assets of…”
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Assessing the Risks New Products Face
Published in Research technology management (01-07-1995)“…New products that mesh with their external environment have a better chance of succeeding than those that do not. Companies that assess the external…”
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Role conflict, role clarity, job tension and job satisfaction in the brand manager position
Published in Journal of the Academy of Marketing Science (01-12-1980)Get full text
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Have Manufacturing Firms Adopted the Marketing Concept?
Published in Journal of marketing (01-07-1965)“…Here are specific answers to the following questions: • Have American manufacturing firms really adopted the marketing concept? • Which basic philosophies of…”
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Product Management on Trial
Published in Journal of marketing (01-10-1978)Get full text
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Evaluating the effects of anonymous respondents on mail survey results
Published in Journal of the Academy of Marketing Science (01-07-1976)Get full text
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Advertising Decisions and the Long Run Effects of Advertising
Published in Journal of advertising (01-10-1976)“…The long-run or carry-over effects of advertising have been well documented. These have important implications for decision making in advertising. This article…”
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Theory in consumer behavior: A status report
Published in Journal of the Academy of Marketing Science (01-04-1975)Get full text
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Involvement of the Undergraduate Accounting Curriculum with Distribution Cost Analysis
Published in The Accounting review (01-01-1974)Get full text
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Doing business in: Mexico
Published in Thunderbird international business review (01-03-2003)“…Not understanding the cultural aspects of doing business overseas can jeopardize the success of international negotiations, entry strategies, joint ventures,…”
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Mexico
Published in Thunderbird international business review (01-03-2003)“…Not understanding the cultural aspects of doing business overseas can jeopardize the success of international negotiations, entry strategies, joint ventures,…”
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Mexico
Published in Thunderbird international business review (01-03-2003)Get full text
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Mexico
Published in Thunderbird international business review (01-03-2003)“…Not understanding the cultural aspects of doing business overseas can jeopardize the success of international negotiations, entry strategies, joint ventures,…”
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