Search Results - "Heruwasto, Ignatius"
-
1
Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context
Published in Social marketing quarterly (01-09-2020)“…Background: The theory of planned behavior (TPB) is one of the famous theories used to predict a person’s intentions in various contexts, using the subjective…”
Get full text
Journal Article -
2
PENGARUH KEJELASAN LABELISASI HALAL DAN PERILAKU-BERAGAMA TERHADAP MINAT BELI KONSUMEN: ANALISIS DUA MODEL ALTERNATIF
Published in Islamiconomic (Online) (31-12-2019)“…The Influence of Halal Labelization and Religious Behavior of Consumer Buying Interest: Analysis of Two Alternative Models. This research was conducted to…”
Get full text
Journal Article -
3
BUDAYA LINGKUNGAN DAN NORMA SEBAGAI FAKTOR PENENTU PERILAKU KONSUMEN TERHADAP PRODUK BERWAWASAN LINGKUNGAN
Published in Manajemen dan bisnis (Jurusan Manajemen, Fakultas Ekonomi Universitas Surabaya.Online) (01-03-2012)“…The characteristic of green product is different compare to conventional product, and makes a gap on the theory to explain attitude and behavior toward green…”
Get full text
Journal Article -
4
The role of norms in predicting waste sorting behavior
Published in Journal of social marketing (26-07-2021)“…Purpose This study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior…”
Get full text
Journal Article -
5
PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY
Published in Asean Marketing Journal (Depok) (30-06-2021)Get full text
Journal Article -
6
Peran Niat Pembelian Online Pada Media Sosial Instagram: Mediasi Advertising Attitude dan Advertising Clicks
Published in Journal of management and business review (28-08-2024)“…The rapid growth of social media users in Indonesia has prompted researchers to identify factors that impact consumer purchase intentions through advertising…”
Get full text
Journal Article -
7
Online Purchase Intentions on Instagram Social Media: Mediation of Advertising Attitude, Advertising Clicks, and Product Evaluation
Published in Journal of management and business review (01-08-2024)“…The rapid growth of social media users in Indonesia has prompted researchers to identify factors that impact consumer purchase intentions through advertising…”
Get full text
Journal Article